Handbook of marketing decision models / Berend Wierenga, Ralf van der Lans, editors.
Series: International series in operations research & management science ; 254.Publisher: Cham, Switzerland : Springer, [2017]Copyright date: ©2017Edition: Second editionDescription: 1 online resource (598 pages)Content type:- text
- computer
- online resource
- 9783319569413
- 3319569414
- 658.802 23
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.802 (Browse shelf(Opens below)) | e-book | TBSxx,44003,03,AD,PPT | SOMMx,44003,03,AD,PPT |
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| 658.800994 MAR Marketing / | 658.802 Strategic marketing problems : cases and comments / | 658.802 How come your marketing plans aren't working? | 658.802 Handbook of marketing decision models / | 658.802 Islamic branding and marketing | 658.802 Marketing methods to improve company strategy | 658.802 Guerrilla marketing goes green |
Includes bibliographical references and indexes.
Print version record.
Master record variable field(s) change: 072