Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein.
By: Bendle, Neil T
.
Contributor(s): Farris, Paul W | Pfeifer, Phillip Edward | Reibstein, David J.
Publisher: Upper Saddle River, New Jersey : Pearson, [2016]Copyright date: ©2016Edition: Third edition.Description: xv, 439 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780134085968 (hardback).Other title: Manager's guide to measuring marketing performance.Subject(s): Marketing research -- Statistical methods | Marketing -- Mathematical modelsDDC classification: 658.83
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 5 |
658.83 BEN 2016 (Browse shelf) | 1 | Available | TBSxx,34003,03,RA | 5000171430 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 5 |
658.83 BEN 2016 (Browse shelf) | 1 | Available | TBSxx,34007,03,RA | 5000171266 |
Includes bibliographical references (pages 417-420) and index.