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Handbook of research on new product development / edited by Peter N. Golder, Debanjan Mitra.

Contributor(s): Golder, Peter N [editor.] | Mitra, Debanjan [editor.].
Publisher: Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, [2018]Description: 1 online resource (xx, 447 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781784718152; 1784718157.Subject(s): New products | Product designGenre/Form: Electronic books.Additional physical formats: Print version:: No titleDDC classification: 658.5/75 Online resources: An electronic book accessible through the World Wide Web; click to view

Includes bibliographical references and index.

Description based on online resource; title from digital title page (viewed on March 15, 2018).

Master record variable field(s) change: 050, 082, 650