Online marketing strategies [videorecording]
Contributor(s): Leunig, Sunny | Stavridis, Katrina | McClean, Matt | McCrae, Louise | Video Education Australasia
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Publisher: Bendigo, Vic. : VEA, 2012Description: 1 videodisc (18 min.) : sd., col. ; 4 3/4 in.Subject(s): Internet marketing![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Media Resources | Taylor's Library-TU | 658.872 ONL 2012 (Browse shelf) | 1 | Available | SOCIT,15010,02,CL | 1000529176 |
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658.872 NEW 2011 Online marketing : | 658.872 NEW 2012 New developments in online marketing / | 658.872 ODD 2012 Optimize : | 658.872 ONL 2012 Online marketing strategies | 658.872 ORS 2012 The social media business equation : | 658.872 PAR 2011 301 ways to use social media to boost your marketing / | 658.872 PAR 2011 301 ways to use social media to boost your marketing / |
"Program support notes available on www.VEA.com.au"--container.
Director, Sunny Leunig ; producer, Katrina Stavridis ; writer, Matt McClean.
Voice over: Louise McCrae
"With the emergence of social media technology and the Internet now dominating global communication, this expert-led program shows why online marketing is a vital part of every business model. Director of 2 Sticks Digital, Tim Martin, and the University of Melbourne's Dr. Brent Coker, explain concepts such as Search Engine Optimisation, Pay Per Click, viral and email marketing, as well as how to implement and measure an online marketing campaign. While online success is difficult to predict, viewers will discover that innovative and flexible marketing strategies are crucial to surviving in the digital world"--container.
DVD