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Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger.

By: Berger, Arthur Asa, 1933- [author.].
Publisher: Thoudand Oaks, California : SAGE Publications, Inc., [2020]Copyright date: ©2020Edition: Fifth edition; International student edition.Description: xix, 463 pages : illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781544371740.Subject(s): Mass media -- Research -- Methodology | Communication -- Research -- MethodologyDDC classification: 302.230721
List(s) this item appears in: New Book List
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
302.230721 BER 2020 (Browse shelf) 1 Available TBSxx,34005,03,RA 5000164595

Includes bibliographical references and indexes.