Strategic marketing / Subhash C. Jain, George T. Haley.
By: Jain, Subhash C
.
Contributor(s): Haley, George T.
Publisher: Singapore : Cengage Learning, c2009Edition: Asia ed.Description: 685 p. : ill. ; 26 cm.ISBN: 9814281441 (pbk.); 9789814281447 (pbk.).Subject(s): Marketing -- ManagementDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 1 |
658.802 JAI 2009 (Browse shelf) | 1 | Available | TBSxx,28000,03,CL | 5000104982 |
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| 658.802 JAI Marketing planning & strategy / | 658.802 JAI Marketing planning & strategy : | 658.802 JAI 2009 Strategic marketing / | 658.802 JAI 2009 Strategic marketing / | 658.802 JAI 2009 Marketing planning and strategy / | 658.802 KEH Strategic Asian marketing : | 658.802 KEH Strategic Asian marketing : |
Includes bibliographical references and indexes.