Principles and practice of marketing / Jim Blythe.
By: Blythe, Jim
.
Publisher: Andover : South-Western/Cengage Learning, c2009Edition: 2nd ed.Description: xxi, 744 p. : col. ill. ; 28 cm.ISBN: 9781408011478 (pbk.).Subject(s): Marketing -- Management | Marketing -- Case studies | Industrial marketing -- Management | MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 2 |
658.8 BLY 2009 (Browse shelf) | 1 | Available | TBSxx,28000,03,CL | 5000111863 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 2 |
658.8 BLY 2009 (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 5000024549 |
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| 658.8 BLY Essentials of marketing / | 658.8 BLY Essentials of marketing / | 658.8 BLY 2009 Principles and practice of marketing / | 658.8 BLY 2009 Principles and practice of marketing / | 658.8 BLY 2010 Key concepts in marketing / | 658.8 BLY 2019 Essentials of marketing / | 658.8 BOO Contemporary marketing / |
Includes bibliographical references and index.