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Cause marketing [electronic resource] : build your image and bottom line through socially responsible partnerships, programs, and events / Joe Marconi.

By: Marconi, Joe.
Contributor(s): ebrary, Inc.
Publisher: Chicago : Dearborn Trade Pub., c2002Description: xiii, 223 p. : ill. ; 24 cm.Subject(s): Social marketingGenre/Form: Electronic books.DDC classification: 658.8 Online resources: An electronic book accessible through the World Wide Web; click to view

Includes bibliographical references (p. 213-214) and index.

TSLHHL

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.