Beyond branding [electronic resource] : how the new values of transparency and integrity are changing the world of brands / edited by Nicholas Ind.
Contributor(s): Ind, Nicholas
| ebrary, Inc.
Publisher: London : Kogan Page, 2003Description: xviii, 236 p. : ill.Subject(s): Brand choice | Product management | Brand name products | Business names | Integrity | Business ethicsGenre/Form: Electronic books.DDC classification: 658.827 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 658.827 (Browse shelf) | Available |
Includes bibliographical references and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.