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Mass media : diversity in changing times / edited by Mohamad Md. Yusoff ... [et al.].

Contributor(s): Mohamad Md. Yusoff, 1953-.
Series: Siri kecetakan akademik: Publisher: Pulau Pinang : Universiti Sains Malaysia, 2006Description: x, 131 p. ; 25 cm.ISBN: 9833391834 (pbk.); 9789833391837 (pbk.).Subject(s): Mass media -- Social aspectsDDC classification: 302.2309595
Contents:
1. A Brief History and Development of Newspapers in Malaysia - 2. Role of the Malay Press in the Political Struggle for Independence - 3. Conceptualising Territorialised Cinemas : Some Reflections - 4. Media Council : A Malaysian Dillema - 5. Educational Television Broadcasting : Changing Production Approaches and Critical Issues - 6. Advancing Critical Literacy in Television Production Courses in Institutions of Higher Learning - 7. Analysis Media Effects : The Third-Person Effect on Party Members - 8. Intergrated Marketing Communication : Its Convergence in Advertising Industry in Malaysia
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
302.2309595 MAS (Browse shelf) 1 Available SOMAC,09030,03,RM 5000029591

Includes bibliographical references and index.

1. A Brief History and Development of Newspapers in Malaysia - 2. Role of the Malay Press in the Political Struggle for Independence - 3. Conceptualising Territorialised Cinemas : Some Reflections - 4. Media Council : A Malaysian Dillema - 5. Educational Television Broadcasting : Changing Production Approaches and Critical Issues - 6. Advancing Critical Literacy in Television Production Courses in Institutions of Higher Learning - 7. Analysis Media Effects : The Third-Person Effect on Party Members - 8. Intergrated Marketing Communication : Its Convergence in Advertising Industry in Malaysia