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Beyond the brand [electronic resource] : why engaging the right customers is essential to winning in business / John Winsor.

Publisher: Chicago : Dearborn Trade Pub., 2004Description: xviii, 269 p.Subject(s): Product management | Brand loyalty

Item type	Current location	Call number	Status	Date due	Barcode
		658.8 (Browse shelf)	Available

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Includes bibliographical references and index.

TSLHHL

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

Taylor's Library