Taylor's Library

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Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

by Haig, Matt.

Publisher: London : Kogan Page, 2003Availability: No items available
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The experience effect [electronic resource] : engage your customers with a consistent and memorable brand experience / Jim Joseph.

by Joseph, Jim, 1963- | ebrary, Inc.

Publisher: New York : American Management Association, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/27] (1).
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Beyond the brand [electronic resource] : why engaging the right customers is essential to winning in business / John Winsor.

by Winsor, John, 1959- | ebrary, Inc.

Publisher: Chicago : Dearborn Trade Pub., 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8] (1).
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Brand management for international hotels [electronic resource] / Maria Patricia.

by Patricia, Maria | ebrary, Inc.

Edition: 1st ed.Publisher: Chandni Chowk, Delhi : Global Media, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Digital engagement [electronic resource] : internet marketing that captures customers and builds intense brand loyalty / Leland Harden and Bob Heyman.

by Harden, Leland | Heyman, Bob, 1948- | ebrary, Inc.

Publisher: New York : American Management Association, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/72] (1).
Brand management for international hotels [electronic resource] Maria Patricia.

by Patricia, Maria.

Publisher: Chandni Chowk, Delhi : Global Media, 2009Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 647.940688] (1).
Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

by Haig, Matt.

Edition: 2nd ed.Publisher: London : Kogan Page, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 HAI 2011] (1).
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The experience effect : engage your customers with a consistent and memorable brand experience / Jim Joseph.

by Joseph, Jim, 1963-.

Publisher: New York, N.Y. : American Management Association, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 JOS 2010] (1).
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The experience effect for small business [electronic resource] : big brand results with small business resources / by Jim Joseph.

by Joseph, Jim, 1963-.

Publisher: Cupertino, Calif. : Happy About, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/27] (1).
Commitment-led marketing : the key to brand profits is in the customer's mind / Jan Hofmeyr and Butch Rice

by Hofmeyr, Jan H | Rice, Butch [(j.a)].

Publisher: Chichester, England : John Wiley, c2000Availability: Items available for loan: TC External Storage [Call number: 658.8342 HOF] (1).
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