Customer winback [electronic resource] : how to recapture lost customers and keep them loyal / Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers.
By: Griffin, Jill.
Contributor(s): Lowenstein, Michael W | ebrary, Inc
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Series: Jossey-Bass business & management series: Publisher: San Francisco : Jossey-Bass, c2001Edition: 1st ed.Description: xxii, 314 p. : ill. ; 24 cm.Subject(s): Customer loyalty | Customer services | Customer relationsGenre/Form: Electronic books.DDC classification: 658.8/12 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 658.8/12 (Browse shelf) | Available |
Includes bibliographical references (p. 291-301) and indexes.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.