Beyond buzz [electronic resource] : the next generation of word-of-mouth marketing / Lois Kelly.
By: Kelly, Lois
.
Contributor(s): ebrary, Inc.
Publisher: New York : American Management Association, c2007Description: x, 228 p. : ill. ; 24 cm.Subject(s): Communication in marketing | MarketingGenre/Form: Electronic books.DDC classification: 658.8 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 658.8 (Browse shelf) | Available |
Includes bibliographical references (p. 213-220) and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.