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Winning in service markets [electronic resource] : success through people, technology and strategy / Jochen Wirtz.

by Wirtz, Jochen.

Publisher: Hackensack, NJ : WS Professional, an imprint of World Scientific Publishing Co. Pte Ltd., c2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658] (1).
Fashion brands [electronic resource] : branding style from Armani to Zara / Mark Tungate.

by Tungate, Mark, 1967- | ProQuest (Firm).

Edition: 3rd ed.Publisher: London ; Philadelphia : Kogan Page, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 746.9/20688] (1).
Advanced fashion technology and operations management / Alessandra Vecchi.

by Vecchi, Alessandra [author.].

Publisher: Hershey, Pennsylvania : Business Science Reference, 2017Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 746.9/2068] (1).
The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson.

by Dall'Olmo Riley, Francesca [editor.] | Singh, Jaywant [editor.] | Blankson, Charles [editor.] | Taylor & Francis Group [provider.].

Publisher: Abingdon, Oxon : Routledge, 2016Distributor: London : Taylor & Francis Group, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).
Co-creating brands brand management from a co-creative perspective / Nicholas Ind, Holger Schmidt.

by Ind, Nicholas [author.] | Schmidt, Holger [author.].

Publisher: London : Bloomsbury Business, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).
The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson.

by Blankson, Charles | Dall'Olmo Riley, Francesca | Singh, Jaywant.

Edition: First edition.Publisher: New York : Routledge, 2016Other title: Companion to contemporary brand management.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).
The road to luxury : the new frontiers in luxury brand management cloth / Ashok Som, Christian Blanckaert.

by Som, Ashok [author.] | Blanckaert, Christian [author.].

Publisher: Singapore : Wiley, [2021]Copyright date: ©2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
Brand storytelling : integrated marketing communication for the digital media landscape / Keith A. Quesenberry, Michael K. Coolsen.

by Quesenberry, Keith A, 1971- [author.] | Coolsen, Michael K.

Publisher: Lanham : Rowman & Littlefield Publishers, Incorporated, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).