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Tourist shopping villages : forms and functions / Laurie Murphy ... [et al.]
by Murphy, Laurie. Publisher: New York, N.Y. : Routledge, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 910.68 TOU 2011]
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International place branding yearbook 2011 : managing reputational risk / edited by Frank M. Go & Robert Govers.
by Go, Frank M | Govers, Robert. Publisher: Basingstoke : Palgrave Macmillan, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 910.688 INT 2011]
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Casino marketing : theories and applications / Kathryn Hashimoto.
by Hashimoto, Kathryn. Publisher: Boston : Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 795.0688 HAS 2010]
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Understanding sponsored search : core elements of keyword advertising / Jim Jansen.
by Jansen, Bernard J. Publisher: Cambridge : Cambridge University Press, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.144 JAN 2011]
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Killing giants : 10 strategies to topple the Goliath in your industry / Stephen Denny.
by Denny, Stephen, 1962-. Publisher: London : Portfolio/Penguin, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DEN 2011]
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Social media playbook for business : reaching your online community with Twitter, Facebook, Linkedin, and more / Tom Funk.
by Funk, Tom, 1965-. Publisher: Santa Barbara, Calif. : Praeger, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 FUN 2011]
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Ingredient branding : making the invisible visible / Philip Kotler, Waldemar Pfoertsch.
by Kotler, Philip | Pfoertsch, Waldemar. Publisher: Heildelberg : Springer, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 KOT 2010]
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Social media marketing : game theory and the emergence of collaboration / Eric Anderson.
by Anderson, Eric. Publisher: Heidelberg : Springer, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 AND 2010]
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The right sensory mix : targeting consumer product development scientifically / Diana Derval.
by Derval, Diana. Publisher: Heidelberg : Springer, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 DER 2010]
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International marketing / Michael Czinkota ... [et al.].
by Czinkota, Michael R. Edition: 2nd Asia Pacific ed.Publisher: South Melbourne, Vic. : Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 CZI 2011]
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Boone & Kurtz contemporary marketing / David L. Kurtz.
by Kurtz, David L. Edition: 15th ed.Publisher: Mason, OH : South-Western, Cengage Learning, c2012Other title: Boone and Kurtz contemporary marketing | Contemporary marketing.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KUR 2012]
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Contemporary marketing / David L. Kurtz.
by Kurtz, David L. Edition: 2011 update ed.Publisher: Australia ; Mason, OH : South-Western, Cengage Learning, c2011Other title: Boone & Kurtz contemporary marketing.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KUR 2011]
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Conversations that win the complex sale : using power messaging to create more opportunities, differentiate your solutions, and close more deals / Erik Peterson, Timothy Riesterer.
by Peterson, Erik | Riesterer, Tim. Publisher: New York, N.Y. : McGraw-Hill, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82 PET 2011]
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The product manager's handbook / by Linda Gorchels.
by Gorchels, Linda. Edition: 4th ed.Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 GOR 2012]
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100 great marketing ideas [electronic resource] : from leading companies around the world / Jim Blythe.
by Blythe, Jim. Publisher: Singapore : Marshall Cavendish Business, 2009Other title: One hundred great marketing ideas | Hundred great marketing ideas | Great marketing ideas.Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Selling for the long run : build lasting customer relationships for breakthrough results / Wendy Foegen Reed.
by Reed, Wendy Foegen. Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 REE 2011]
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The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers / Adam Metz.
by Metz, Adam. Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 MET 2012]
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Strategy from the outside in : profiting from customer value / George S. Day, Christine Moorman.
by Day, George S | Moorman, Christine. Publisher: New York, N.Y. : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 DAY 2010]
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Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt and Mike Dover.
by Moffitt, Sean | Dover, Mike. Publisher: New York, N.Y. : McGraw-Hill, c2011Other title: Wiki brands.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 MOF 2011]
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Winning in emerging markets : a road map for strategy and execution / Tarun Khanna, Krishna G. Palepu ; with Richard J. Bullock.
by Khanna, Tarun | Palepu, Krishna G, 1954-. Publisher: Boston, Mass. : Harvard Business Press, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4012 KHA 2010]
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