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Essentials of global marketing / Svend Hollensen.
by Hollensen, Svend | Hollensen, Svend. Global marketing. Publisher: Harlow, Essex, England : Pearson Education, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 HOL]
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Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 5th ed.Publisher: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 JOH]
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Industrialization in Malaysia [electronic resource] : import substitution and infant industry performance / Rokiah Alavi.
by Alavi, Rokiah, 1963- | ebrary, Inc. Publisher: London ; New York : Routledge, 1996Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 382/.6]
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The internationalization of SMEs [electronic resource] : the Interstratos project / edited by Antti Haahti, Graham Hall and Rik Donckels.
by Haahti, Antti Juhani | Hall, Graham | Donckels, Rik | ebrary, Inc. Publisher: London ; New York : Routledge, 1998Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 338.8/884]
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International marketing : an Asia-Pacific perspective / Richard Fletcher, Heather Crawford.
by Fletcher, Richard, 1940- | Crawford, Heather. Edition: 5th ed.Publisher: Frenchs Forest, N.S.W. : Pearson Australia, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84091823 FLE 2011]
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Contemporary thinking, topics and trends in international branding, part 1 [electronic resource] / guest editors T.C. Melewar and Joseann Small.
by Melewar, T. C | Small, Joseann | ebrary, Inc. Publisher: Bradford : Emerald Group Press, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Doing business in emerging markets : entry and negotiation strategies / S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal
by Cavusgil, S. Tamer | Ghauri, Pervez N, 1948- | Agarwal, Milind R. Publisher: Thousand Oaks : SAGE, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.848 CAV 2002]
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The SAGE handbook of international marketing / edited by Masaaki Kotabe and Kristiaan Helsen.
by Kotabe, Masaaki | Helsen, Kristiaan. Publisher: Los Angeles : SAGE, c2009Other title: International marketing.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 SAG 2009]
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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
by Kotabe, Masaaki | Helsen, Kristiaan. Edition: 5th edition.International student version.Hoboken, NJ : John Wiley, [2011] ©2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.848 KOT 2011]
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Global marketing / Kate Gillespie, H. David Hennessey.
by Gillespie, Kate | Hennessey, Hubert D. Edition: 3rd ed.Publisher: Mason, OH : South-Western, Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 GIL 2011]
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International marketing : an Asia-Pacific perspective / Richard Fletcher, Heather Crawford.
by Fletcher, Richard, 1940- | Crawford, Heather. Edition: 6th edition.Publisher: Frenchs Forest, NSW : Pearson Australia, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84091823 FLE 2014]
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International marketing / Pervez N. Ghauri, Philip Cateora.
by Ghauri, Pervez N, 1948- | Cateora, Philip R. Edition: Fourth edition.Publisher: Maidenhead : McGraw-Hill Education, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 GHA 2014]
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Global marketing : a decision-oriented approach / Svend Hollensen.
by Hollensen, Svend. Edition: 5th ed.Publisher: Harlow : Financial Times Prentice Hall/Pearson, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 HOL 2011]
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International marketing / Pervez N. Ghauri, Philip Cateora.
by Ghauri, Pervez N, 1948- | Cateora, Philip R. Edition: 3rd ed.Publisher: Maidenhead : McGraw-Hill Higher Education, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 GHA 2010]
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Global marketing : a decision-oriented approach / Svend Hollensen.
by Hollensen, Svend. Edition: Sixth edition.Publisher: Harlow, England : Pearson Education Limited, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 HOL 2014]
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Global marketing / Warren J. Keegan, Mark C. Green.
by Keegan, Warren J | Green, Mark C. Edition: 6th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 KEE 2011]
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International marketing / Michael Czinkota ... [et al.].
by Czinkota, Michael R. Edition: 2nd Asia Pacific ed.Publisher: South Melbourne, Vic. : Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 CZI 2011]
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Global marketing / Warren J. Keegan, Mark C. Green.
by Keegan, Warren J | Green, Mark C. Edition: 7th ed.Publisher: Boston : Pearson, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 KEE 2013]
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International marketing [electronic resource] : emerging markets / edited by Shaoming Zou, Huifen Fu.
by Zou, Shaoming | Fu, Huifen. Edition: 1st ed.Publisher: Bingley : Emerald, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 382/.6/09172/4]
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Marketing management [electronic resource] : a cultural perspective / edited by Lisa Peñaloza, Nil Toulouse and Luca M. Visconti.
by Peñaloza, Lisa | Toulouse, Nil | Visconti, Luca M. Publisher: Abingdon, Oxon ; New York : Routledge, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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