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Strategic marketing decisions 2008-2009 [electronic resource] / Isobel Doole and Robin Lowe.
by Doole, Isobel, 1954- | Lowe, Robin, 1945- | Chartered Institute of Marketing. Publisher: Oxford : Butterworth-Heinemann, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.802]
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Principles of marketing : an Asian perspective / Philip Kotler [and five others]
by Kotler, Philip. Edition: Third editionPublisher: Singapore : Pearson Education South Asia Pte Ltd., 2011Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2011]
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Contemporary marketing / Adeline Chua Phaik Harn, Ali Khatibi, Azhar bin Ahmad, Che Aniza binti Che Wel, Johan Lim Kii Geat, Kalthom binti Abdullah, Loo Siat Ching, Mhd Suhaimi bin Ahmad, Norizan binti Mat Saad, Nor Pujawati binti Md Said, Sallehuddin bin Mohd Noor, Tan Boon In, Tih Sio Hong, Louis E. Boone, David L. Kurtz.
by Chua, Adeline Phaik Harn | Ali Khatibi | Azhar Ahmad | Che Aniza Che Wel | Lim, Johan Kii Geat | Kalthom Abdullah | Loo, Siat Ching | Boone, Louis E | Kurtz, David L | Mhd Suhaimi Ahmad | Norizan Mat Saad | Tan, Boon In | Nor Pujawati Md Said | Sallehuddin Mohd Noor | Tih, Sio Hong. Edition: Malaysia edition.Publisher: Petaling Jaya, Selangor : Cengage Learning Asia Pte Ltd, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 CHU 2014]
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DO IT! marketing : 77 instant-action ideas to boost sales, maximize profits, and crush your competition / David Newman.
by Newman, David, 1964-. Publisher: New York : AMACOM, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 NEW 2013]
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Business marketing / Edward G. Brierty, Robert W. Eckles, Robert R. Reeder
by Brierty, Edward G | Eckles, Robert W | Reeder, Robert R. Edition: 3rd edition.International edition.Publisher: Upper Saddle River, N.J. : Prentice-Hall International, [1998]Copyright date: ©1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BRI]
(2), TC External Storage
[Call number: 658.8 BRI]
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A preface to marketing management / J. Paul Peter, James H. Donnelly
by Peter, J. Paul | Donnelly, James H [(j.a.)]. Edition: 8th ed., Int. ed.Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PET]
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Digital marketing fundamentals : from strategy to ROI / Marjolein Visser RM, Berend Sikkenga SMP, Mike Berry.
by Visser, Marjolein (Marketing executive) [author.] | Sikkenga, Berend [author.] | Berry, Mike, 1958- [author.]. Edition: Second edition.Publisher: Netherlands : Noordhoff Uitgevers bv, Groningen/Utrecht, 2022Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 VIS 2022]
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