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How to advertise : what works, what doesn't-- and why / Kenneth Roman & Jane Maas with Martin Nisenholtz.

by Roman, Kenneth | Maas, Jane | Nisenholtz, Martin.

Edition: 3rd ed.Publisher: London : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ROM] (1).
How to advertise : [building brands and businesses in the new marketing world] / Kenneth Roman and Jane Maas with Martin Nisenholtz.

by Roman, Kenneth | Maas, Jane | Nisenholtz, Martin.

Edition: 3rd ed., completely revised and updated new ed.Publisher: New York : Thomas Dunne Books/St. Martin's Press, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ROM 2003] (4).
The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman.

by Roman, Kenneth.

Publisher: New York : Palgrave Macmillan, 2009Other title: David Ogilvy and the making of modern advertising..Availability: Items available for loan: Taylor's Library-TU [Call number: 659.092 ROM 2009] (2).