How to plan advertising / edited by Alan Cooper.
Contributor(s): Cooper, Alan | Account Planning Group.
Publisher: London : Continnum in association with the Account Planning Group, c1997Edition: 2nd ed.Description: xvii, 201 p. : ill. ; 25 cm.ISBN: 0826457401 (pbk).Subject(s): Advertising -- PlanningDDC classification: 659.111Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 |
659.111 HOW (Browse shelf) | 1 | Available | SLASx,05000,03,GR|SOCxx, 09050,03, RM | 1000511604 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 |
659.111 HOW (Browse shelf) | 1 | Available | SOMAC,37000,03,GR | SOMAC,09050,03,RM | 5000159127 |
Reprinted by Thomson in 2004.
Includes bibliographical references and index.