Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.
By: Usunier, Jean-Claude
.
Contributor(s): Lee, Julie Anne.
Publisher: New York : Financial Times Prentice Hall, 2005Edition: 4th ed.Description: xx, 573 p. : ill. ; 25 cm.ISBN: 0273685295 (pbk.).Subject(s): Export marketing -- Social aspects | International business enterprises -- Social aspects | Intercultural communicationDDC classification: 658.84
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 2, BayNo 2 |
658.84 USU (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000019465 |
Includes bibliographical references and index.