International advertising : realities and myths / edited by John Philip Jones.
Contributor(s): Jones, John Phillip.
Publisher: Thousand Oaks, Calif. : SAGE, c2000Description: 412 p. : ill. ; 24 cm.ISBN: 0761912452 (pbk.).Subject(s): Advertising | Advertising media planning | Comparative advertisingDDC classification: 659.1Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 6 |
659.1 INT (Browse shelf) | 1 | Available | SOMAC,37000,03,GR | 5000097742 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 6 |
659.1 INT (Browse shelf) | 1 | Available | SOMAC,37000,03,GR | 5000032654 |
Includes bibliographical references and index.