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The anatomy of buzz revisited : real-life lessons in word-of-mouth marketing / Emanuel Rosen.
by Rosen, Emanuel | Rosen, Emanuel. Anatomy of buzz. Edition: 1st ed.Publisher: New York : Doubleday, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ROS 2009]
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Brains on fire : igniting powerful, sustainable, word of mouth movements / Robbin Phillips ... [et al.].
by Phillips, Robbin. Publisher: Hoboken, N.J. : John Wiley, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.13 BRA 2010]
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The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / George Silverman.
by Silverman, George, 1942-. Edition: 2nd ed.Publisher: New York, N.Y. : American Management Association, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 SIL 2011]
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Word of mouth marketing [electronic resource] : how smart companies get people talking / Andy Sernovitz.
by Sernovitz, Andy | ebrary, Inc. Publisher: Chicago : Kaplan Pub., c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 659.13/3]
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Word-of-mouth advertising, online and off : how to spark buzz, excitement, and free publicity for your business or organization with little or no money / by Lynn Thorne.
by Thorne, Lynn, 1967-. Publisher: Ocala, Fla. : Atlantic Pub. Group, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.133 THO 2008]
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The secrets of word-of-mouth marketing [electronic resource] : how to trigger exponential sales through runaway word of mouth / by George Silverman.
by Silverman, George, 1942- | ebrary, Inc. Publisher: New York : American Management Association, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8]
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World wide rave [electronic resource] : creating triggers that get millions of people to spread your ideas and share your stories / David Meerman Scott.
by Scott, David Meerman. Publisher: Hoboken, N.J. : John Wiley, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 650.1]
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Implementing word of mouth marketing [electronic resource] : online strategies to identify influencers, craft stories, and draw customers / Idil Miriam Cakim.
by Cakim, Idil Miriam, 1974-. Publisher: Hoboken, N.J. : Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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