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		Driving customer equity : how customer lifetime value is reshaping corporate strategy / Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon. by Rust, Roland T \| Zeithaml, Valarie A \| Lemon, Katherine N. (Katherine Newell). Publisher: New York : Free Press, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 RUS 2000] (1). Place hold
		No cover image available E-Service [electronic resource] : new directions in theory and practice / edited by Roland T. Rust and P.K. Kannan. by Rust, Roland T \| Kannan, P. K \| ebrary, Inc. Publisher: Armonk, N.Y. : M.E. Sharpe, c2002Other title: EService : new directions in theory and practice.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/4] (1). Place hold

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