Sensory marketing : research on the sensuality of products / editor, Aradhna Krishna.
Contributor(s): Krishna, Aradhna.
Publisher: New York : Routledge, 2010ISBN: 9781841697536 (hbk.); 9781841698892 (pbk.).Subject(s): Marketing -- Psychological aspects | New products -- Psychological aspects | Sensuality | Senses and sensation | Consumer behaviorDDC classification: 658.80019Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU | 658.80019 SEN 2010 (Browse shelf) | 1 | Available | SCAFS,70006,04,GR | 5000024953 |
Includes bibliographical references and index.