Marketing management : an Asian perspective / Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong.
By: Kotler, Philip [author.].
Contributor(s): Keller, Kevin Lane [author.] | Ang, Swee Hoon [author.] | Leong, Siew Meng [author.] | Tan, Chin Tiong [author.].
Publisher: Harlow : Pearson Education Limited, [2018]Copyright date: ©2018Edition: Seventh edition.Description: xvi, 845, A-15, E-31, G-10, C-3, I-26 pages : illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292089584.Subject(s): Marketing -- Management | Marketing -- Asia -- Management | MarketingDDC classification: 658.8Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode | Course reserves |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 4 |
658.8 KOT 2018 (Browse shelf) | 1 | Available | TBSxx,34007,03,RM | SOMAC,91605,03,RM | SOMMx,93601,03,RM | SOMMx,13607,03,RA | SOMMx,13607,03,RM | 5000169293 | ||
Teaching Resource | Taylor's Library-TU | 658.8 KOT 2018 (Browse shelf) | 1 | Available | TBSxx,34007,03,RM | SOMAC,91605,03,RM | SOMMx,93601,03,RM | SOMMx,13607,03,RA | SOMMx,13607,03,RM | 5000169741 | |||
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 5 |
658.8 KOT 2018 (Browse shelf) | 1 | Available | TBSxx,34007,03,RM | SOMAC,91605,03,RM | SOMMx,93601,03,RM | SOMMx,13607,03,RA | SOMMx,13607,03,RM | 5000168834 | ||
Reserve Collection | Taylor's Library-TU |
Floor 2, Shelf 2 , Side 1, TierNo 2, BayNo 1 |
658.8 KOT 2018 (Browse shelf) | 1 | Available | SOMAC,91605,03,RM | TBSxx,34007,03,RM | SOMMx,93601,03,RM | SOMMx,13607,03,RM | 5000169272 |
Includes bibliographical references and indexes.