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The Routledge companion to marketing research / edited by Len Tiu Wright, Luiz Moutinho, Merlin Stone and Richard P. Bagozzi.

by Wright, Len Tiu [editor.] | Moutinho, Luiz [editor.] | Stone, Merlin, 1948- [editor., editor.] | Bagozzi, Richard P [editor.].

Publisher: London ; New York : Routledge, Taylor & Francis Group, 2021Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ROU 2021] (2).
Principles of marketing.

by Kotler, Philip [author.] | Armstrong, Gary (Gary M.) [author.] | Balasubramanian, Sridhar [author] | Kotler, Philip. Principles of marketing.

Edition: Nineteenth edition / Philip Kotler, Gary Armstrong, Sridhar Balasubramanian.Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2024]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2024] (3).
Marketing : an introduction / Gary Armstrong, Philip Kotler with Marc Oliver Opresnik.

by Armstrong, Gary (Gary M.) [author.] | Kotler, Philip [author.] | Opresnik, Marc O. (Marc Oliver), 1969- [author.].

Edition: Fifteenth edition.Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2023]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ARM 2023] (1).