Taylor's Library

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Monster loyalty : how Lady Gaga turns followers into fanatics / Jackie Huba.

by Huba, Jackie.

Publisher: London : Portfolio/Penguin, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8343 HUB 2013] (1), Taylor's Library-TU [Call number: 658.8343 HUB 2013] (1), TC External Storage [Call number: 658.8343 HUB 2013] (1).
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Unlabel : selling you without selling out / Marc Eckō.

by Eckō, Marc.

Edition: First Touchstone hardcover edition.Publisher: New York : Touchstone, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TC [Call number: 338.7687115 ECK 2013] (2), Taylor's Library-TU [Call number: 338.7687115 ECK 2013] (1).
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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome).

Edition: 8th ed.Publisher: Boston, MA : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (9), TC External Storage [Call number: 658.8 PER] (1).
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Marketing management : an asian perspective / Philip Kotler ... [et al.]

by Philip, Kotler.

Publisher: Singapore : Prentice Hall, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (3).
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The 22 immutable laws of marketing / Al Ries and Jack Trout

by Ries, Al | Trout, Jack [(j.a.)].

Edition: Paperback ed.Publisher: England : HarperCollinsBusiness, 1994Other title: Twenty-two immutable laws of marketing..Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 RIE] (1).
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Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick.

by Chaffey, Dave, 1963- | Ellis-Chadwick, Fiona | Chaffey, Dave, 1963-. Internet marketing.

Edition: Fifth edition.Publisher: Harlow, England : Pearson Education Limited, 2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 CHA 2012] (3).
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Marketing : real people, real choices / Michael R. Solomon, Elnora W. Stuart

by Solomon, Michael R | Stuart, Elnora W.

Edition: 2nd ed. , Int. ed.Publisher: Upper Saddle River, N. J. : Prentice Hall, 1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SOL] (2).
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Business marketing : connecting strategy, relationships, and learning / by Robert Dwyer and John F. Tanner.

by Dwyer, F. Robert | Tanner, John F.

Publisher: Singapore : McGraw-Hill, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DWY] (3).
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Marketing / Eric N. Berkowitz ... [et al.]

by Berkowitz, Eric N.

Edition: 6th ed., Int. ed.Publisher: Boston, Mass. : Irwin / McGraw-Hill Co., c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (19).
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Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

by Perreault, William D., Jr | Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome).

Edition: 19th ed.Publisher: New York : McGraw-Hill/Irwin, c2014Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 PER 2014] (2), Taylor's Library-TU [Call number: 658.8 PER 2014] (1).
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