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Qualitative research in intelligence and marketing [electronic resource] : the new strategic convergence / Alf H. Walle III.
by Walle, Alf H | ebrary, Inc. Publisher: Westport, Conn. : Quorum Books, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.4/7]
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Consumption, culture and consumer life-choices in Australia [electronic resource] / guest editor, Paul Henry.
by Henry, Paul | ebrary, Inc. Publisher: Bradford, England : Emerald Group Pub, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Marketing education [electronic resource] : constructing the future / guest editor Val Cox.
by Cox, Val | ebrary, Inc. Publisher: Bradford, England : Emerald Group Pub, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Kids as customers : a handbook of marketing to children / James U. McNeal.
by McNeal, James U. Publisher: Lanham, MD : Lexington Books, c1992Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8348 MAC 1992]
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Marketing research / Carl McDaniel, Jr., Roger Gates.
by McDaniel, Carl, Jr, 1941- | Gates, Roger H, 1942-. Edition: 7th ed.Publisher: Hoboken, NJ : Wiley, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAC]
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Marketing research / William G. Zikmund ... [et al.].
by Zikmund, William G. Edition: Asia Pacific ed.Publisher: South Melbourne : Thomson Learning, 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAR]
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Statistics for marketing and consumer research / Mario Mazzocchi.
by Mazzocchi, Mario. Publisher: Los Angeles : SAGE, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83028 MAZ]
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Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day.
by Kumar, V, 1957- | Aaker, David A. (David Allen), 1938- | Day, George S. Edition: 2nd ed.Publisher: New York : Wiley, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 KUM]
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The market research toolbox : a concise guide for beginners / Edward F. McQuarrie.
by McQuarrie, Edward F. Edition: 2nd ed.Publisher: Thousand, Oaks, Calif. : SAGE, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAC]
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Business-to-business market research / Martin P. Block, Tamara S. Block.
by Block, Martin P, 1946- | Block, Tamara Brezen. Edition: 2nd ed.Publisher: Mason, Ohio : Texere, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.804 BLO]
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Learning from winners : how the ARF David Ogilvy Award winners use market research to create advertising success / Raymond Pettit.
by Pettit, Raymond C. Publisher: New York : ARF : Lawrence Erlbaum Associates, Taylor & Francis, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 PET]
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JMR, Journal of marketing research [electronic resource].
by American Marketing Association. Source: Communication & Mass Media CompletePublisher: [Chicago, American Marketing Association] Other title: Journal of marketing research.Online access: Full text available: Feb 1964-. Available on EBSCOhost. Availability: No items available
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Marketing : the basics / Karl Moore and Niketh Pareek.
by Moore, Karl, 1955- | Pareek, Niketh. Publisher: London : Routledge, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MOO]
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Journal of international consumer marketing [electronic resource]. Source: Academic Source CompletePublisher: New York, N.Y. : Haworth Press, 1988-Online access: Accessible through the World Wide Web; click to view Availability: No items available
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Marketing research : methodological foundations / Dawn Iacobucci, Gilbert A. Churchill, Jr.
by Iacobucci, Dawn | Churchill, Gilbert A | Churchill, Gilbert A. Marketing research : methodological foundations. Edition: 10th ed.Publisher: Mason, OH : South-Western/Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 IAC 2010]
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Marketing research : a practical approach / Bonita Kolb.
by Kolb, Bonita M. Publisher: Los Angeles : SAGE, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 KOL]
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Marketing research / David A. Aaker, V. Kumar, George S. Day.
by Aaker, David A. (David Allen), 1938- | Kumar, V, 1957- | Day, George S. Edition: 9th ed.Publisher: Hoboken, NJ : Wiley, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 AAK]
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Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel.
by Blackwell, Roger D | Miniard, Paul W | Engel, James F. Edition: 10th editionPublisher: Mason, Ohio : Thomson Business and Economics, 2006Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 BLA]
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Marketing and sales analytics : proven techniques and powerful applications from industry leaders / Cesar A. Brea.
by Brea, Cesar A. Publisher: Upper Saddle River, New Jersey : Pearson, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 BRE 2014]
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Pulse : the new science of harnessing internet buzz to track threats and opportunities / Douglas W. Hubbard.
by Hubbard, Douglas W, 1962-. Publisher: Hoboken, N.J. : John Wiley, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8302854678 HUB 2011]
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