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Marketing research kit for dummies [electronic resource] / by Michael R. Hyman and Jeremy J. Sierra.
by Hyman, Michael R. (Michael Richard) | Sierra, Jeremy J. Publisher: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.83]
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Data-driven marketing [electronic resource] : the 15 metrics everyone in marketing should know / Mark Jeffery.
by Jeffery, Mark, 1965-. Publisher: Hoboken, N.J. : John Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/3]
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Consumer behavior knowledge for effective sports and event marketing [electronic resource] / edited by Lynn R. Kahle, Angeline G. Close.
by Kahle, Lynn R | Close, Angeline. Publisher: New York : Routledge, 2011Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU
[Call number: 796.0698]
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Marketing and managing tourism destinations / Alastair M. Morrison.
by Morrison, Alastair M. Publisher: London ; New York : Routledge, Taylor & Francis Group, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 910.688 MOR 2013]
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Brainfluence : 100 ways to persuade and convince consumers with neuromarketing / Roger Dooley.
by Dooley, Roger, 1952-. Publisher: Hoboken, N.J. : John Wiley, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80019 DOO 2012]
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Fast track to success : marketing / Chris Ritchie.
by Ritchie, Chris, 1962-. Publisher: Harlow, England : FT Prentice Hall, 2009Other title: Marketing.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 RIT 2009]
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Big brand theory / [chief editor, Wang Shaoqiang]
by Wang, Shaoqiang. Publisher: Singapore : Page One, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 BIG 2011]
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30 days to online PR & marketing success : the 30 day results guide to making the most of Twitter, Facebook, Linkedin, and blogging to grab headlines and get clients / by Gail Z. Martin.
by Martin, Gail, 1962-. Publisher: Pompton Plains, NJ : Career Presss, c2012Other title: Thirty days to online PR & marketing success.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 MAR 2012]
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Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius.
by Kerin, Roger A | Hartley, Steven W | Rudelius, William. Edition: 11th ed.Publisher: New York, NY : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KER 2013]
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Get rich click! : the ultimate guide to making money on the Internet / Marc Ostrofsky.
by Ostrofsky, Marc. Edition: 1st Free Press hardcover ed.Publisher: New York, N.Y. : Free Press, 2012Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8720285 OST 2012]
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The evolution of integrated marketing communications : the customer-driven marketplace / edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen.
by Schultz, Don | Patti, Charles H | Kitchen, Philip J. Publisher: London ; New York : Routledge, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 EVO 2011]
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Event design yearbook 2010/2011 = Eventdesign Jahrbuch 2010/2011 / with an introduction by Jörg Beier and Georg Stark.
by Beier, Jörg | Stark, Georg. Publisher: Ludwigsburg : AVedition, c2010Other title: Eventdesign Jahrbuch 2010/2011.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.152 EVE 2010]
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Out of the box! : brand experiences between pop-up and flagship / [edited by Robert Klanten, Sven Ehmannn and Kitty Bolhöfer].
by Klanten, Robert | Ehmannn, Sven | Bolhöfer, Kitty. Publisher: Berlin : Gestalten, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 OUT 2011]
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Key issues in the arts and entertainment industry / edited by Ben Walmsley.
by Walmsley, Ben. Publisher: Woodeaton : Goodfellow, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.47700941 KEY 2011]
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Marketing innovations for sustainable destinations / editors, Alan Fyall ... [et al.].
by Fyall, Alan. Publisher: Woodeaton : Goodfellow, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.47910688 MAR 2009]
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Basic marketing research : integration of social media / Naresh K. Malhotra.
by Malhotra, Naresh K. Edition: 4th ed.Publisher: Boston, MA : Pearson, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAL 2012]
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Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus, Das Narayandas.
by Anderson, James C, 1953- | Narus, James A | Narayandas, Das. Edition: Third edition.Publisher: Upper Saddle River, New Jersey : Pearson/Prentice Hall, [2009]Copyright date: ©2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 AND 2009]
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Essential guide to marketing planning / Marian Burk Wood.
by Wood, Marian Burk. Edition: Third edition.Publisher: Harlow, England : Pearson Education, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 WOO 2013]
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English for marketing & advertising / Sylee Gore.
by Gore, Sylee. Publisher: Oxford : Oxford University Press, 2011, c2007Other title: English for marketing and advertising.Availability: Items available for loan: Taylor's Library-TU
[Call number: 428.2402465 GOR 2011]
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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.
by Laudon, Kenneth C, 1944- | Traver, Carol Guercio. Edition: 8th ed.Publisher: Upper Saddle River, N.J. : Pearson, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 LAU 2012]
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