Taylor's Library

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Journal of international consumer marketing [electronic resource].

Source: Academic Source CompletePublisher: New York, N.Y. : Haworth Press, 1988-Online access: Accessible through the World Wide Web; click to view Availability: No items available
Marketing channels : a management view / Bert Rosenbloom.

by Rosenbloom, Bert.

Edition: 8th ed.Publisher: Mason, OH : South-Western, Cengage Learning, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.87 ROS 2013] (1).
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Marketing demystified : a self-teaching guide / Donna Anselmo.

by Anselmo, Donna.

Publisher: New York, NY : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ANS 2010] (1).
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Journal of marketing channels [electronic resource].

Source: Academic Source CompletePublisher: Binghamton, NY : Haworth Press, c1991-Other title: Marketing channels.Online access: Abstracts Available: Mar 2007- Available on EBSCOhost. Availability: No items available
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Brandweek [electronic resource].

Source: Academic Source CompletePublisher: New York, N.Y. : Adweek L.P., c1992-Other title: Brand week.Online access: Full text available: Jan 1994-. Available on EBSCOhost. Availability: No items available
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Journal of Euromarketing [electronic resource].

Source: Academic Source CompletePublisher: Binghampton, NY : Haworth Press Online access: Abstracts Available: Jul 1997- Available on EBSCOhost. Availability: No items available
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Journal of global marketing [electronic resource].

Source: Academic Source CompletePublisher: Binghampton, NY : Haworth Press, c1987-Other title: Global Marketing.Online access: Abstracts Available: Sep 1987- Available on EBSCOhost. Availability: No items available
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Health marketing quarterly [electronic resource].

Source: Academic Source CompletePublisher: [Binghamton, NY] : Haworth Press Online access: Abstracts Available: Jan 1995- Available on EBSCOhost. Availability: No items available
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Journal of relationship marketing [electronic resource].

Source: Academic Source CompletePublisher: Binghamton, N.Y. : Haworth Press, 2002-Online access: Abstracts Available: Dec 2006- Available on EBSCOhost. Availability: No items available
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Adweek Magazine's technology marketing [electronic resource].

Source: Academic Source CompletePublisher: New York, NY : B.P.I. Communications, Inc., 2001-Online access: Full text available: May 2001-Dec 2004. Available on EBSCOhost. Availability: No items available
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Journal of political marketing [electronic resource].

Source: Academic Source CompletePublisher: Binghamton, NY : Haworth Press, c2002-Other title: Political marketing.Online access: Abstracts Available: Dec 2006- Available on EBSCOhost. Availability: No items available
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Journal of hospital marketing & public relations [electronic resource].

Source: Academic Source CompletePublisher: Binghamton, NY : Haworth Press, c2002-Online access: Abstracts Available: Dec 2006- Available on EBSCOhost. Availability: No items available
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Journal of nonprofit & public sector marketing [electronic resource].

Source: Academic Source CompletePublisher: [Binghamton, NY] : Haworth Press Other title: Journal of nonprofit and public sector marketing.Online access: Abstracts Available: Jan 2000- Available on EBSCOhost. Availability: No items available
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Journal of marketing for higher education [electronic resource].

Source: Academic Source CompletePublisher: Binghamton, N.Y. : Haworth Press Online access: Abstracts Available: Jan 2004- Available on EBSCOhost. Availability: No items available
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Journal of business-to-business marketing [electronic resource].

Source: Academic Source CompletePublisher: Binghamton, NY : Best Business Books, c1992-Online access: Abstracts Available: Mar 1993- Available on EBSCOhost. Availability: No items available
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Journal of generic medicines [electronic resource].

by European Generic Medicines Association.

Source: Academic Source CompletePublisher: London : Henry Stewart, 2003-Other title: Generic medicines.Online access: Full text available: Oct 2003-. (Due to publisher restrictions, the most recent 4 months are not available.). Available on EBSCOhost. Availability: No items available
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Architect [electronic resource].

Source: Academic Source CompletePublisher: Washington, D.C. : Hanley Wood, 2006-Online access: Abstracts Available: Nov 2006- Available on EBSCOhost. Availability: No items available
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Edition: 3rd ed.Publisher: Mahwah, N.J. : L. Erlbaum Associates, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 659 KAT] (3).
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Marketing research : methodological foundations / Dawn Iacobucci, Gilbert A. Churchill, Jr.

by Iacobucci, Dawn | Churchill, Gilbert A | Churchill, Gilbert A. Marketing research : methodological foundations.

Edition: 10th ed.Publisher: Mason, OH : South-Western/Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 IAC 2010] (3).
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