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Sport marketing / Paul Blakey.
by Blakey, Paul. Publisher: Exeter : Learning Matters, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.19796 BLA 2011]
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Leading edge marketing research : 21st-century tools and practices / editors, Robert Kaden, Gerald Linda, Melvin Prince.
by Kaden, Robert J | Linda, Gerald | Prince, Melvin. Publisher: Los Angeles : SAGE, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 LEA 2012]
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Pricing strategies : a marketing approach / Robert M. Schindler.
by Schindler, Robert, professor. Publisher: Los Angeles : SAGE, [2012]Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.816 SCH 2012]
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Legends in marketing. Philip Kotler / series editor, Jagdish N. Sheth.
by Kotler, Philip | Sheth, Jagdish N. Publisher: New Delhi ;Thousand Oaks, Calif. : SAGE, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80092 KOT 2012]
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Education and the culture of consumption : personalisation and the social order / David Hartley.
by Hartley, David, 1945-. Publisher: London ; New York : Routledge, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4737 HAR 2012]
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The future of global business [electronic resource] : a reader / [edited by] Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen.
by Czinkota, Michael R | Ronkainen, Ilkka A | Kotabe, Masaaki. Publisher: New York : Routledge, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.8/8]
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Publishing journal articles / Lucinda Becker, Pam Denicolo.
by Becker, Lucinda M, 1963- | Denicolo, Pam. Publisher: Los Angeles : SAGE, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 808.02 BEC 2012]
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Annual editions : marketing 12/13 / editors, John E. Richardson, Nisreen N. Bahnan.
by Richardson, John E | Bahnan, Nisreen N. Edition: 35th edPublisher: New York, NY : McGraw-Hill, c2013Other title: Marketing 12/13 | Marketing 2012/2013.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ANN 2013]
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Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference / Karen Post.
by Post, Karen. Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 POS 2012]
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Comic-con and the business of pop culture : what the world's wildest trade show can tell us about the future of entertainment / Rob Salkowitz.
by Salkowitz, Rob, 1967-. Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.5973 SAL 2012]
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Developing new products and services : learning, differentiation and innovation / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.]
by Sanders, G. Lawrence | Huefner, Ronald J. Publisher: New York, NY : Business Expert Press, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.575 SAN 2012]
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Maximizing your sales with Microsoft Dynamics CRM 2011 / Edward Kachinski, Timothy Kachinske, Adam Kachinske.
by Kachinske, Edward | Kachinske, Timothy | Kachinske, Adam. Publisher: Boston, MA : Course Technology/Cengage Learning, c2012Other title: Microsoft Dynamics CRM 2011.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 KAC 2012]
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The future of global business : a reader / [edited by] Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen.
by Czinkota, Michael R | Ronkainen, Ilkka A | Kotabe, Masaaki. Publisher: New York ; London : Routledge, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.88 FUT 2011]
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Higher education and the market / edited by Roger Brown.
by Brown, Roger, 1947-. Publisher: New York, NY : Routledge, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.43378 HIG 2011]
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Marketing in food, hospitality, tourism and events : a critical approach / Richard Tresidder and Craig Hirst.
by Tresidder, Richard | Hirst, Craig. Publisher: Oxford : Goodfellow, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 TRE 2012]
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E | Baack, Donald. Edition: 6th ed.Publisher: Upper Saddle River, NJ : Pearson Education, c2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 CLO 2014]
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Marketing : marketing in the 21st century / Joel R. Evans, Barry Berman.
by Evans, Joel R | Berman, Barry. Edition: 11th ed.Publisher: Mason, OH : Cengage Learning, 2010Other title: Marketing in the twenty-first century | Marketing in the 21st century.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 EVA 2010]
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Sustainable marketing of cultural and heritage tourism [electronic resource] / Deepack Chhabra.
by Chhabra, Deepack, 1963-. Publisher: Abingdon, Oxon, England ; New York : Routledge, c2010Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.68/8]
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Internet marketing of tourism [electronic resource] / N.S. Bisht, Rakesh Belwal, Sweta Pande.
by Bisht, N. S | Belwal, Rakesh | Pande, Sweta. Publisher: Mumbai [India] : Himalaya Pub. House, 2010Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4/791]
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Managing and marketing tourist destinations [electronic resource] : strategies to gain a competitive edge / Metin Kozak and Seyhmus Baloglu.
by Kozak, Metin, 1968- | Baloglu, Seyhmus. Publisher: New York : Routledge, 2011Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.68]
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