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International marketing forecasts : 2010.
by Euromonitor International. Edition: 13th ed.Publisher: London : Euromonitor International, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.5443 INT 2009]
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Economics of tourism / Mike J. Stabler, Andreas Papatheodorou, M. Thea Sinclair.
by Stabler, Mike | Papatheodorou, Andreas, 1974- | Sinclair, M. Thea. Edition: Second edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 STA 2010]
(3).
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Advertising next : 150 winning campaigns for the new communications age / Tom Himpe.
by Himpe, Tom. Publisher: London : Thames & Hudson, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 HIM 2008]
(1).
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Branding by colour / [editor, Rie Sekita]
by Sekita, Rie. Publisher: Tokyo : PIE Books, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 701.85 BRA 2009]
(1).
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What is branding? / Matthew Healey.
by Healey, Matthew. Publisher: Mies, Switzerland : RotoVision, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 HEA 2008]
(1).
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The rise of brands / Liz Moor.
by Moor, Liz. Publisher: Oxford : Berg, 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 MOO 2007]
(1).
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Legends in marketing. Jagdish N. Sheth / set editor, Balaji C. Krishnan.
by Sheth, Jagdish N | Krishnan, Balaji C. Publisher: New Delhi ;Thousand Oaks, Calif. : SAGE, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80092 SHE 2010]
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Velocity : the seven new laws for a world gone digital / Ajaz Ahmed, Stefan Olander ; with an introduction by Sir Richard Branson.
by Ahmed, Ajaz, 1972 or 1973 | Olander, Stefan. Publisher: London : Vermilion, 2012Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.872 AHM 2012]
(1).
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Facebook marketing all-in-one for dummies / by Amy Porterfield, Phyllis Khare, and Andrea Vahl.
by Porterfield, Amy T | Khare, Phyllis | Vahl, Andrea. Publisher: Indianapolis, IN : Wiley, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 POR 2011]
(1).
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Innovation, product development and commercialization : case studies and key practices for market leadership / Dariush Rafinejad.
by Rafinejad, Dariush, 1943-. Publisher: Ft. Lauderdale, FL : J. Ross, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.503 RAF 2007]
(1).
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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.
by Mooij, Marieke K. de, 1943- | Mooij, Marieke K. de, 1943-. Consumer behavior and culture. Edition: 2nd ed.Publisher: Los Angeles : SAGE, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 MOO 2011]
(2).
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Event management [electronic resource] / R. K. Singh.
by Singh, R. K. Publisher: Chandni Chowk, Delhi : Global Media, 2009Online access: Accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 394.2068]
(1).
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DigiMarketing : the essential guide to new media & digital marketing / Kent Wertime and Ian Fenwick
by Wertime, Kent | Fenwick, Ian, 1949-. Publisher: Singapore : John Wiley & Sons (Asia), 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 WER 2008]
(1).
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Principles and practice of marketing / David Jobber
by Jobber, David, 1947-. Edition: 6th ed.Publisher: London : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 JOB 2010]
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Your virtual success : finding profitability in an online world / by Alan Blume.
by Blume, Alan. Publisher: Franklin Lakes, NJ : Career Press, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 BLU 2010]
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E | Baack, Donald. Edition: 5th ed.Publisher: Boston, MA : Pearson Education, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 CLO 2012]
(1).
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International marketing : an Asia-Pacific perspective / Richard Fletcher, Heather Crawford.
by Fletcher, Richard, 1940- | Crawford, Heather. Edition: 5th ed.Publisher: Frenchs Forest, N.S.W. : Pearson Australia, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84091823 FLE 2011]
(3).
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Brand NFL [electronic resource] : making and selling America's favorite sport / Michael Oriard.
by Oriard, Michael, 1948- | ebrary, Inc. Publisher: Chapel Hill : University of North Carolina Press, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 796.332/64]
(1).
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Problems in marketing [electronic resource] : applying key concepts and techniques / Luiz Moutinho & Charles Chien.
by Moutinho, Luiz | Chien, Charles S | ebrary, Inc. Edition: 2nd ed.Publisher: Los Angeles : SAGE, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8]
(1).
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Brand management for international hotels [electronic resource] / Maria Patricia.
by Patricia, Maria | ebrary, Inc. Edition: 1st ed.Publisher: Chandni Chowk, Delhi : Global Media, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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