Taylor's Library

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Customer behavior : a managerial perspective / Jagdish N. Sheth, Banwari Mittal.

by Sheth, Jagdish N | Mittal, Banwari.

Edition: Second editionPublisher: Ohio : Thomson / South-Western, [2004]Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 SHE] (1).
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Consumer theory / edited by Kelvin J. Lancaster

by Lancaster, Kelvin.

Publisher: Cheltenham : Edward Elgar, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 339.47 CON] (1).
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How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer ; foreword by Gert Kerkstoel.

by Bergh, Joeri van den, 1971- | Behrer, Mattias.

Publisher: London ; Philadelphia : Kogan Page, [2011]Copyright date: ©2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BER 2011] (1).
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Sentiment analysis and knowledge discovery in contemporary business / Dharmendra Singh Rajput, Ramjeevan Singh Thakur, and S. Muzamil Basha, editors.

by Rajput, Dharmendra Singh, 1985- [editor.] | Thakur, Ramjeevan Singh, 1974- [editor.] | Basha, S. Muzamil, 1986- [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
Testing business ideas / written by David J. Bland, Alex Osterwalder ; designed by Alan Smith, Trish Papadakos.

by Bland, David J, 1976- [author.] | Osterwalder, Alexander [author.] | Smith, Alan (Designer) [book designer.] | Papadakos, Trish [book designer.].

Publisher: Hoboken, New Jersey : Wiley, [2020]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4034 BLA 2020] (2).
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How cool brands stay hot : branding to Generation Y and Z / Joeri Van den Bergh and Mattias Behrer.

by Bergh, Joeri van den, 1971- [author.] | Behrer, Mattias [author.].

Edition: 3rd edition.Publisher: London ; Philadelphia : Kogan Page, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/27] (1).