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Building better brands : a comprehensive guide to brand strategy and identity development / Scott Lerman.

by Lerman, Scott.

Edition: First edition.Publisher: Blue Ash, Ohio : HOW Books, an imprint of F+W Media, Inc., [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 LER 2013] (1).
Winning in service markets [electronic resource] : success through people, technology and strategy / Jochen Wirtz.

by Wirtz, Jochen.

Publisher: Hackensack, NJ : WS Professional, an imprint of World Scientific Publishing Co. Pte Ltd., c2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658] (1).
Fashion branding unraveled / by Kaled K. Hameide.

by Hameide, Kaled K [author.].

Publisher: New York : Fairchild Books, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 687.0688 HAM 2011] (1). Checked out (1).
Fashion brands [electronic resource] : branding style from Armani to Zara / Mark Tungate.

by Tungate, Mark, 1967- | ProQuest (Firm).

Edition: 3rd ed.Publisher: London ; Philadelphia : Kogan Page, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 746.9/20688] (1).
Advanced fashion technology and operations management / Alessandra Vecchi.

by Vecchi, Alessandra [author.].

Publisher: Hershey, Pennsylvania : Business Science Reference, 2017Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 746.9/2068] (1).
Brand brilliance : elevate your brand, enchant your audience / Fiona Humberstone.

by Humberstone, Fiona [author.].

Publisher: [London] : Copper Beech Press, 2017Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 HUM 2017] (1).
Branding : a very short introduction / Robert Jones.

by Jones, Robert [author.].

Publisher: Oxford : Oxford University Press, 2017Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 JON 2017] (1).
Logo design love : a guide to creating iconic brand identities / David Airey.

by Airey, David, 1979- [author.].

Edition: Second edition.Publisher: San Francisco, CA : New Riders, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU [Call number: 741.6 AIR 2015] (2).
Global fashion brands : style, luxury & history / edited by Joseph H. Hancock II, Gjoko Muratovski, Veronica Manlow, Anne Peirson-Smith.

by Hancock, Joseph [editor.] | Muratovski, Gjoko [editor.] | Manlow, Veronica [editor.] | Peirson-Smith, Anne [editor.].

Publisher: Bristol : Intellect, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 687.0688 GLO 2014] (1). Items available for reference: Taylor's Library-TU [Call number: 687.0688] (2).
The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson.

by Dall'Olmo Riley, Francesca [editor.] | Singh, Jaywant [editor.] | Blankson, Charles [editor.] | Taylor & Francis Group [provider.].

Publisher: Abingdon, Oxon : Routledge, 2016Distributor: London : Taylor & Francis Group, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).
Co-creating brands brand management from a co-creative perspective / Nicholas Ind, Holger Schmidt.

by Ind, Nicholas [author.] | Schmidt, Holger [author.].

Publisher: London : Bloomsbury Business, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).
The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson.

by Blankson, Charles | Dall'Olmo Riley, Francesca | Singh, Jaywant.

Edition: First edition.Publisher: New York : Routledge, 2016Other title: Companion to contemporary brand management.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.

by Wheeler, Alina [author.].

Edition: Fifth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 WHE 2018] (3).
Brand management strategies : luxury and mass markets / William D'Arienzo.

by D'Arienzo, William [author.].

Publisher: New York : Fairchild Books, An imprint of Bloomsbury Publishing Inc : Bloomsbury, 2016Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 DAR 2016] (5).
The road to luxury : the new frontiers in luxury brand management cloth / Ashok Som, Christian Blanckaert.

by Som, Ashok [author.] | Blanckaert, Christian [author.].

Publisher: Singapore : Wiley, [2021]Copyright date: ©2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
Book of branding : a guide to creating brand identity for startups and beyond / Radim Malinic.

by Malinic, Radim, 1978- [author.].

Publisher: [London] : Brand Nu Limited, 2019Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 MAL 2019] (2).
Communicating visually : the graphic design of the brand / edited by Daniel Raposo.

by Raposo, Daniel [editor.].

Publisher: Newcastle upon Tyne : Cambridge Scholars Publishing, 2019Availability: Items available for loan: Taylor's Library-TC [Call number: 741.6 COM 2019] (2).
The creative brief blueprint : crafting strategy that generates more effective advertising / Kevin McTigue, Derek D. Rucker.

by McTigue, Kevin [author.] | Rucker, Derek D, 1977- [author.].

Publisher: Pennsauken : BookBaby, 2021Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 MAC 2021] (1).
Paid attention : innovative advertising for a digital world / Faris Yakob.

by Yakob, Faris [author.].

Edition: Second edition.Publisher: New York : Kogan Page, [2022]Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 YAK 2022] (1).
Brand storytelling : integrated marketing communication for the digital media landscape / Keith A. Quesenberry, Michael K. Coolsen.

by Quesenberry, Keith A, 1971- [author.] | Coolsen, Michael K.

Publisher: Lanham : Rowman & Littlefield Publishers, Incorporated, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).