|
|
Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 14th edition.Publisher: Boston, MA : Pearson Prentice Hall, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2012]
(2).
|
|
|
The creative business guide to running a graphic design business / Cameron S. Foote.
by Foote, Cameron S. Edition: Updated ed.Publisher: New York, N.Y. : W. W. Norton, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.6068 FOO 2009]
(2).
|
|
|
Handbook on tourism / L. Wilson Jr.
by Wilson, L. Publisher: Petaling Jaya : Golden Books Centre, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 WIL 2008]
(1).
|
|
|
Understanding brands [videorecording]
by Breitenmoser, Kurt | Preston, Luke | Dunn, Andrew | Video Education Australasia. Publisher: Bendigo, Vic. : VEA, 2010Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.827 UND 2010]
(1).
|
|
|
E-business [videorecording] : a case study.
by Hayward, Nick | Chua, Eu-Hua | Video Education Australasia. Publisher: Bendigo, Vic. : VEA, 2008Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.054678 EBU 2008]
(1).
|
|
|
A quick start guide to social media marketing : high impact, low-cost marketing that works / Neil Richardson, Ruth M Gosnay and Angela Carroll.
by Richardson, Neil, 1963 Jan. 25- | Gosnay, Ruth | Carroll, Angela. Publisher: London : Kogan Page, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 RIC 2010]
(1).
|
|
|
Event management [videorecording] : planning, organising, leading and controlling
by Henry, Michael | McAuliffe, Mark | McAuliffe, Mark | Collard, Mark | McNaughton, Debra | Video Education Australasia. Publisher: Bendigo, Vic. : Video Education Australasia, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 642.4068 EVE 2005]
(1).
|
|
|
Online marketing / Brian Sheehan.
by Sheehan, Brian, Associate Professor. Publisher: Lausanne : AVA Academia, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 SHE 2010]
(1).
|
|
|
Coolhunters [videorecording] / executive producer, Belinda Allen ; series producer, Nathan Hartshorn ; series director, Lucy Sandys-Winsch ; a Middlemarch film in association with Pressure Cooker Productions for BBC.
by Sandys-Winsch, Lucy | Hartshorn, Nathan | Davenport, Jack | British Broadcasting Corporation | BBC Active (Firm). Publisher: Frenchs Forest, NSW : BBC Active, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.834 COO 2006]
(3).
|
|
|
Managing and marketing tourist destinations : strategies to gain a competitive edge / Metin Kozak and Seyhmus Baloglu.
by Kozak, Metin, 1968- | Baloglu, Seyhmus. Publisher: New York : Routledge, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 910.68 KOZ 2011]
(1).
|
|
|
Sustainable marketing / Diane Martin, John Schouten.
by Martin, Diane, 1958- | Schouten, John. Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAR 2012]
(1).
|
|
|
Packaging the brand : the relationship between packaging design and brand identity / Gavin Ambrose, Paul Harris.
by Ambrose, Gavin. Publisher: Lausanne : AVA Academia, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 AMB 2011]
(1).
|
|
|
Internet marketing & e-commerce / Ward A. Hanson, Kirthi Kalyanam.
by Hanson, Ward A | Kalyanam, Kirthi. Publisher: Mason, OH : Thomson/South-Western, c2007Other title: Internet marketing and e-commerce.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 HAN 2007]
(1).
|
|
|
Advanced theory and practice in sport marketing [electronic resource] / Eric C. Schwarz and Jason D. Hunter.
by Schwarz, Eric C | Hunter, Jason D | ScienceDirect (Online service). Publisher: Amsterdam ; London : Butterworth-Heinemann, 2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 796.0698]
(1).
|
|
|
Consumer behaviour in sport and events [electronic resource] : marketing action / Daniel C. Funk.
by Funk, Daniel C | ScienceDirect (Online service). Edition: 1st ed.Publisher: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, 2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 796.0698]
(1).
|
|
|
Cult of analytics [electronic resource] : driving online marketing strategies using Web analytics / Steve Jackson.
by Jackson, Steve. Edition: 1st ed.Publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.872]
(1).
|
|
|
Data mining and market intelligence for optimal marketing returns [electronic resource] / Susan Chiu, Domingo Tavella.
by Chiu, Susan | Tavella, Domingo, 1948- | ScienceDirect (Online service). Publisher: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, c2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.83]
(1).
|
|
|
Film marketing [electronic resource] / Finola Kerrigan.
by Kerrigan, Finola | ScienceDirect (Online service). Edition: 1st ed.Publisher: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2010Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 384.80688]
(1).
|
|
|
Food and wine festivals and events around the world [electronic resource] : development, management and markets / [edited by] C. Michael Hall and Liz Sharples.
by Hall, Colin Michael, 1961- | Sharples, Liz | ScienceDirect (Online service). Publisher: Amsterdam ; London : Butterworth-Heinemann, 2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4791]
(1).
|