Taylor's Library

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Tourist shopping villages : forms and functions / Laurie Murphy ... [et al.]

by Murphy, Laurie.

Publisher: New York, N.Y. : Routledge, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 910.68 TOU 2011] (1).
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International place branding yearbook 2011 : managing reputational risk / edited by Frank M. Go & Robert Govers.

by Go, Frank M | Govers, Robert.

Publisher: Basingstoke : Palgrave Macmillan, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 910.688 INT 2011] (1).
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Casino marketing : theories and applications / Kathryn Hashimoto.

by Hashimoto, Kathryn.

Publisher: Boston : Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 795.0688 HAS 2010] (1).
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Understanding sponsored search : core elements of keyword advertising / Jim Jansen.

by Jansen, Bernard J.

Publisher: Cambridge : Cambridge University Press, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 659.144 JAN 2011] (1).
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Killing giants : 10 strategies to topple the Goliath in your industry / Stephen Denny.

by Denny, Stephen, 1962-.

Publisher: London : Portfolio/Penguin, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DEN 2011] (1).
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Social media playbook for business : reaching your online community with Twitter, Facebook, Linkedin, and more / Tom Funk.

by Funk, Tom, 1965-.

Publisher: Santa Barbara, Calif. : Praeger, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 FUN 2011] (1).
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Ingredient branding : making the invisible visible / Philip Kotler, Waldemar Pfoertsch.

by Kotler, Philip | Pfoertsch, Waldemar.

Publisher: Heildelberg : Springer, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KOT 2010] (1).
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Social media marketing : game theory and the emergence of collaboration / Eric Anderson.

by Anderson, Eric.

Publisher: Heidelberg : Springer, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 AND 2010] (1).
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The right sensory mix : targeting consumer product development scientifically / Diana Derval.

by Derval, Diana.

Publisher: Heidelberg : Springer, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 DER 2010] (1).
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International marketing / Michael Czinkota ... [et al.].

by Czinkota, Michael R.

Edition: 2nd Asia Pacific ed.Publisher: South Melbourne, Vic. : Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 CZI 2011] (1).
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Boone & Kurtz contemporary marketing / David L. Kurtz.

by Kurtz, David L.

Edition: 15th ed.Publisher: Mason, OH : South-Western, Cengage Learning, c2012Other title: Boone and Kurtz contemporary marketing | Contemporary marketing.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KUR 2012] (1).
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Contemporary marketing / David L. Kurtz.

by Kurtz, David L.

Edition: 2011 update ed.Publisher: Australia ; Mason, OH : South-Western, Cengage Learning, c2011Other title: Boone & Kurtz contemporary marketing.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KUR 2011] (1).
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Conversations that win the complex sale : using power messaging to create more opportunities, differentiate your solutions, and close more deals / Erik Peterson, Timothy Riesterer.

by Peterson, Erik | Riesterer, Tim.

Publisher: New York, N.Y. : McGraw-Hill, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 PET 2011] (1).
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The product manager's handbook / by Linda Gorchels.

by Gorchels, Linda.

Edition: 4th ed.Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 GOR 2012] (1).
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100 great marketing ideas [electronic resource] : from leading companies around the world / Jim Blythe.

by Blythe, Jim.

Publisher: Singapore : Marshall Cavendish Business, 2009Other title: One hundred great marketing ideas | Hundred great marketing ideas | Great marketing ideas.Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
Selling for the long run : build lasting customer relationships for breakthrough results / Wendy Foegen Reed.

by Reed, Wendy Foegen.

Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 REE 2011] (1).
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The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers / Adam Metz.

by Metz, Adam.

Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 MET 2012] (2).
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Strategy from the outside in : profiting from customer value / George S. Day, Christine Moorman.

by Day, George S | Moorman, Christine.

Publisher: New York, N.Y. : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 DAY 2010] (1).
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Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt and Mike Dover.

by Moffitt, Sean | Dover, Mike.

Publisher: New York, N.Y. : McGraw-Hill, c2011Other title: Wiki brands.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 MOF 2011] (1).
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Winning in emerging markets : a road map for strategy and execution / Tarun Khanna, Krishna G. Palepu ; with Richard J. Bullock.

by Khanna, Tarun | Palepu, Krishna G, 1954-.

Publisher: Boston, Mass. : Harvard Business Press, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4012 KHA 2010] (1).
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