Taylor's Library

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Micro impacts and benefits of business tourism assessment of expenditure & experience [electronic resource] : case of Kuala Lumpur Convention Center / MohamadSadegh Moayed.

by Moayed, MohamadSadegh | Hussain, Kashif, Dr | Université de Toulouse-Le Mirail.

Publisher: 2011Dissertation note: Thesis (Professional Master in International Hospitality and Tourism Management)--Taylor's Graduate School of Hospitality and Tourism, Taylor's University, 2011. Availability: Items available for reference: Taylor's Library-TU [Call number: 338.4791595 MOA 2011] (1).
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Image of Malaysia in Spain [electronic resource] : analysis of in-depth email interviews among Spanish nonvisitors and visitors / Annisa Amni Zolkifli.

by Annisa Amni Zolkifli | Nair, Vikneswaran, Prof., Dr | Université de Toulouse-Le Mirail.

Publisher: 2011Dissertation note: Thesis (Professional Master in International Hospitality and Tourism Management)--Taylor's Graduate School of Hospitality and Tourism, Taylor's University, 2011. Availability: Items available for reference: Taylor's Library-TU [Call number: 338.47910285 ANN 2011] (1).
30 days to online PR & marketing success : the 30 day results guide to making the most of Twitter, Facebook, Linkedin, and blogging to grab headlines and get clients / by Gail Z. Martin.

by Martin, Gail, 1962-.

Publisher: Pompton Plains, NJ : Career Presss, c2012Other title: Thirty days to online PR & marketing success.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 MAR 2012] (1).
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Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius.

by Kerin, Roger A | Hartley, Steven W | Rudelius, William.

Edition: 11th ed.Publisher: New York, NY : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KER 2013] (6).
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Get rich click! : the ultimate guide to making money on the Internet / Marc Ostrofsky.

by Ostrofsky, Marc.

Edition: 1st Free Press hardcover ed.Publisher: New York, N.Y. : Free Press, 2012Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8720285 OST 2012] (1).
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The evolution of integrated marketing communications : the customer-driven marketplace / edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen.

by Schultz, Don | Patti, Charles H | Kitchen, Philip J.

Publisher: London ; New York : Routledge, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 EVO 2011] (1).
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Event design yearbook 2010/2011 = Eventdesign Jahrbuch 2010/2011 / with an introduction by Jörg Beier and Georg Stark.

by Beier, Jörg | Stark, Georg.

Publisher: Ludwigsburg : AVedition, c2010Other title: Eventdesign Jahrbuch 2010/2011.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.152 EVE 2010] (1).
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Out of the box! : brand experiences between pop-up and flagship / [edited by Robert Klanten, Sven Ehmannn and Kitty Bolhöfer].

by Klanten, Robert | Ehmannn, Sven | Bolhöfer, Kitty.

Publisher: Berlin : Gestalten, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 OUT 2011] (1).
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Key issues in the arts and entertainment industry / edited by Ben Walmsley.

by Walmsley, Ben.

Publisher: Woodeaton : Goodfellow, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 338.47700941 KEY 2011] (1).
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Marketing innovations for sustainable destinations / editors, Alan Fyall ... [et al.].

by Fyall, Alan.

Publisher: Woodeaton : Goodfellow, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 338.47910688 MAR 2009] (1).
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Basic marketing research : integration of social media / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 4th ed.Publisher: Boston, MA : Pearson, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL 2012] (3).
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Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus, Das Narayandas.

by Anderson, James C, 1953- | Narus, James A | Narayandas, Das.

Edition: Third edition.Publisher: Upper Saddle River, New Jersey : Pearson/Prentice Hall, [2009]Copyright date: ©2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 AND 2009] (2).
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Essential guide to marketing planning / Marian Burk Wood.

by Wood, Marian Burk.

Edition: Third edition.Publisher: Harlow, England : Pearson Education, 2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 WOO 2013] (2).
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English for marketing & advertising / Sylee Gore.

by Gore, Sylee.

Publisher: Oxford : Oxford University Press, 2011, c2007Other title: English for marketing and advertising.Availability: Items available for loan: Taylor's Library-TU [Call number: 428.2402465 GOR 2011] (2).
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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.

by Laudon, Kenneth C, 1944- | Traver, Carol Guercio.

Edition: 8th ed.Publisher: Upper Saddle River, N.J. : Pearson, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 LAU 2012] (3).
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Global marketing / Warren J. Keegan, Mark C. Green.

by Keegan, Warren J | Green, Mark C.

Edition: 7th ed.Publisher: Boston : Pearson, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 KEE 2013] (2).
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Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.

by Chopra, Sunil, 1960- | Meindl, Peter, 1970-.

Edition: 5th ed.Publisher: Boston, MA : Pearson, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.7 CHO 2013] (4).
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Marketing : an introduction / Gary Armstrong, Philip Kotler.

by Armstrong, Gary (Gary M.) | Kotler, Philip.

Edition: 11th ed.Publisher: Boston, MA : Prentice Hall, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ARM 2013] (2).
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Marketing research : an integrated approach / Alan Wilson.

by Wilson, Alan M.

Edition: 3rd ed.Publisher: Harlow : Financial Times/Prentice Hall, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 WIL 2012] (2).
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Short film distribution : film festivals, the internet, and self-promotion / Jason Moore.

by Moore, Jason.

Publisher: Dulles, Virginia ; Boston, Massachusetts : Mercury Learning and Information, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 791.43068 MOO 2011] (4).
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