Taylor's Library

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Was there a Pepsi generation before Pepsi discovered it ? : youth-based segmentation in marketing / Stanley C. Hollander, Richard Germain

by Hollander, Stanley C | Germain., Richard.

Publisher: Ill. : NTC Business Books in Association with the American Marketing Association, c1992Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HOL] (1).
Place hold
The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema

by Treacy, Michael | Wiersema, Fred D [(j.a.)].

Publisher: Reading, Mass. : Addison-Wesley Pub. Co., c1995Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 TRE] (1).
Place hold