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Marketing in Asia / Roger A. Kerin ... [et al.]
by Kerin, Roger A. Edition: 9th ed.Publisher: Singapore : McGraw-Hill Education, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80095 MAR 2009]
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Marketing management : an Asian perspective / Philip Kotler ... [et al.]
by Kotler, Philip. Edition: 5th ed.Publisher: Singapore : Pearson/Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAR 2009]
(4).
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Tourism marketing : an Asia-Pacific perspective / Cathy Hsu ... [et al.]
by Hsu, Cathy. Publisher: Milton, Qld. : John Wiley & Sons (Australia), 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 TOU]
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Marketing practices in developing economy : cases from South Asia / edited by Ruby Roy Dholakia, Syed Ferhat Anwar and Khalid Hasan ; foreword by : Philip Kotler.
by Dholakia, Ruby Roy | Anwar, Syed Ferhat | hasan, Khalid. Publisher: New Delhi : PHI Learning Private, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.800954 MAR 2009]
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International marketing : an Asia-Pacific perspective / Richard Fletcher, Heather Crawford.
by Fletcher, Richard, 1940- | Crawford, Heather. Edition: 5th ed.Publisher: Frenchs Forest, N.S.W. : Pearson Australia, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84091823 FLE 2011]
(3).
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International marketing : an Asia-Pacific perspective / Richard Fletcher, Heather Crawford.
by Fletcher, Richard, 1940- | Crawford, Heather. Edition: 6th edition.Publisher: Frenchs Forest, NSW : Pearson Australia, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84091823 FLE 2014]
(2).
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Marketing in Asia / Roger A. Kerin ... [et al.].
by Kerin, Roger A | Kerin, Roger A. Marketing. Edition: 2nd ed., Asia global ed.Publisher: Singapore : McGraw-Hill, c2013Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.80095 MAR 2013]
(2), Taylor's Library-TU
[Call number: 658.80095 MAR 2013]
(1).
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Marketing management : an Asian perspective / Philip Kotler ... [et al.]
by Kotler, Philip. Edition: 6th ed.Publisher: Singapore : Pearson Education South Asia, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR 2013]
(7).
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International marketing / Masaaki Kotabe, Al Marshall, Swee Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin E. Roberts, Kristriaan Helsen.
by Kotabe, Masaaki | Helsen, Kristiaan | Marshall, Al | Ang, Swee Hoon | Griffiths, Kathleen M | Voola, Ranjit | Roberts, Robin E | Helsen, Kristriaan. Edition: 4th Asia-Pacific edition.Publisher: Milton, Qld : John Wiley and Sons Australia, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2014]
(1).
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Principles of marketing : an Asian perspective / Philip Kotler [and five others]
by Kotler, Philip. Edition: Third editionPublisher: Singapore : Pearson Education South Asia Pte Ltd., 2011Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2011]
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Consumer behavior in Asia / Hellmut Schutte with Deanna Ciarlante.
by Schütte, Hellmut | Ciarlante, Deanna. Edition: 1st editionPublisher: London : Macmillan Press, 1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342095 SCH]
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Cases in marketing management and strategy : an Asia-Pacific perspective / John A. Quelch ... [et al.].
by Quelch, John A. Publisher: Singapore : Prentice Hall, 1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80095 CAS]
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Marketing in the new Asia / edited by Siew Meng Leong, Swee Hoong Ang, Chin Tiong Tan
by Ang, Swee Hoon | Leong, Siew Meng | Tan, Chin Tiong. Publisher: Singapore : McGraw Hill Book Co., c2001Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.80095 MAR]
(1), Taylor's Library-TU
[Call number: 658.80095 MAR]
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Business marketing : an Asian perspective / Lau Geok Theng.
by Lau, Geok Theng, 1955-. Publisher: Singapore : McGraw-Hill Education (Asia), c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80095 LAU 2007]
(1).
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How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison.
by Aitchison, Jim. Publisher: Singapore : J. Wiley, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1095 AIT]
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Consumer behaviour in Asia / Hellmut Schutte with Deanna Ciarlante.
by Schütte, Hellmut | Ciarlante, Deanna. Publisher: Houndsmills : Macmillan Business, 1998Copyright date: ©1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 SCH]
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Marketing for competitiveness [electronic resource] : Asia to the world in the age of digital consumers / Philip Kotler, Hermawan Kartajaya and Den Huan Hooi.
by Kotler, Philip | Kartajaya, Hermawan, 1947- | Hooi, Den Huan. Publisher: Singapore : World Scientific Publishing Co. Pte Ltd., �2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72095]
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