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Media strategies : managing content, platforms and relationships / Jane Johnston, Katie Rowney.
by Johnston, Jane, 1961- [author.] | Rowney, Katie [author.]. Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 JOH 2020]
(2).
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The basics of media writing : a strategic approach / Scott A. Kuehn, James A. Lingwall.
by Kuehn, Scott A [author.] | Lingwall, James Andrew [author.]. Publisher: Thousand Oaks, California : CQ Press, an Imprint of SAGE Publications, Inc., [2018]Availability: Items available for loan: Taylor's Library-TU
[Call number: 808.066302 KUE 2018]
(4).
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Effective public relations and media strategy / C.V. Narasimha Reddi.
by Narasimha Reddi, C. V, 1933-202 [author.]. Edition: Third edition.Eastern economy edition.Publisher: Delhi : PHI Learning Private Limited, 2019Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.20954 NAR 2019]
(2).
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Logic and contemporary rhetoric : the use of reason in everyday life / Frank Boardman, Nancy Cavender, Howard Kahane.
by Boardman, Frank [author.] | Cavender, Nancy [author.] | Kahane, Howard, 1928- [author.]. Edition: Thirteenth edition.Publisher: Boston, MA : Wadsworth, Cengage Learning, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 160 BOA 2018]
(2).
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McQuail's media and mass communication theory.
by McQuail, Denis [author.] | Deuze, Mark [author.]. Edition: Seventh edition / Denis McQuail & Mark Deuze.Publisher: London : SAGE Publications Ltd, 2020Copyright date: ©2020Other title: Media and mass communication theory | Mass communication theory.Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.2301 MAC 2020]
(2).
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Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Ph.D., Bryant University, Dennis K. Davis, Ph.D., Pennsylvania State University.
by Baran, Stanley J [author.] | Davis, Dennis K [author.]. Edition: Eighth edition.Publisher: New York, NY, United States of America : Oxford University Press, [2021]Copyright date: ©2021Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.2301 BAR 2021]
(2).
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Dynamics of media writing : adapt and connect / Vincent F. Filak.
by Filak, Vincent F [author.]. Edition: Third edition.Publisher: Thousand Oaks, California : SAGE Publications, Inc., [2022] ©2022Availability: Items available for loan: Taylor's Library-TC
[Call number: 808.0663 FIL 2022]
(1), Taylor's Library-TU
[Call number: 808.0663 FIL 2022]
(2).
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On the evolution of media : understanding media change / Carlos A. Scolari.
by Scolari, Carlos Alberto, 1963- [author.]. Publisher: London ; New York : Routledge, Taylor & Francis Group, 2023Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.23 SCO 2023]
(2).
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Media today : mass communication in a converging world / Joseph Turow.
by Turow, Joseph [author.]. Edition: 8th edition.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2023Availability: Items available for loan: Taylor's Library-TC
[Call number: 302.23 TUR 2023]
(1), Taylor's Library-TU
[Call number: 302.23 TUR 2023]
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