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Brand new brand thinking : brought to life by 11 experts who do / edited by Merry Baskin and Mark Earls.
by Baskin, Merry | Earls, Mark | Account Planning Group. Publisher: New Delhi : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 BRA]
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Ignore everybody : and 39 other keys to creativity / Hugh MacLeod.
by MacLeod, Hugh, 1965-. Publisher: New York : Portfolio, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 650.1 MAC 2009]
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Adcult USA : the triumph of advertising in American culture / James B. Twitchell.
by Twitchell, James B, 1943-. Publisher: New York : Columbia University Press, c1996Other title: Triumph of advertising in American culture | Ad cult USA.Availability: Items available for loan: Taylor's Library-TU
[Call number: 306.4 TWI 1996]
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Getting wiser to teens : more insights into marketing to teenagers / by Peter Zollo.
by Zollo, Peter | Zollo, Peter. Wise up to teens. Publisher: Ithaca, New York : New Strategist Publications, Inc., [2004]Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8340835 ZOL]
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Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones.
by Jones, John Phillip. Publisher: Thousand Oaks, Calif. : SAGE, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 JON 2004]
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Waiting for your cat to bark? : persuading customers when they ignore marketing / Bryan Eisenberg and Jeffrey Eisenberg with Lisa T. Davis.
by Eisenberg, Bryan | Eisenberg, Jeffrey | Davis, Lisa T. Publisher: Nashville : Nelson Business, c2006Other title: Persuading customers when they ignore marketing.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 EIS]
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The best in catalogue design / Stafford Cliff.
by Cliff, Stafford. Publisher: London : B.T. Batsford Ltd, [1994]Copyright date: ©1994 Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.6 CLI 1994]
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What's in a brand? : building brand equity through advertising / John Philip Jones.
by Jones, John Phillip. Publisher: New Delhi : Tata McGraw-Hill, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8345 JON]
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Sign wars : the cluttered landscape of advertising / Robert Goldman, Stephen Papson.
by Goldman, Robert, 1949- | Papson, Stephen. Publisher: New York : Guilford Press, c1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1042 GOL 1996]
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How Starbucks saved my life : the riches-to-rags story of a man who had it all, then lost it all, and found it again / Michael Gates Gill.
by Gill, Michael (Michael Gates). Publisher: London : HarperCollinsPublishing, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.95092 GIL 2008]
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Building buzz : how to reach and impress your target audience / by Marisa D'Vari ; foreword by Susan RoAne.
by D'Vari, Marisa. Publisher: Franklin Lakes, NJ : Career Press, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.111 DVA]
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Guerrilla advertising : unconventional brand communication / written by Gavin Lucas, art direction by Mike Dorrian.
by Lucas, Gavin, 1965- | Dorrian, Mike. Publisher: London : Laurence King, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 LUC]
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Advertising : a cultural economy / Liz McFall.
by McFall, Elizabeth Rose. Publisher: London ;Thousand Oaks, Calif. : SAGE, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1042 MAC]
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Can we do that?! : outrageous PR stunts that work?! / Peter Shankman.
by Shankman, Peter. Publisher: Hoboken, NJ : Wiley, [2007]Copyright date: ©2007Other title: Outrageous PR stunts that work?!.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 SHA]
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Design and layout : understanding and using graphics / David Dabner.
by Dabner, David. Publisher: Singapore : Page One, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.6 DAB]
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Foundations of marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
by Pelsmacker, Patrick de, 1957- | Geuens, Maggie, 1969- | Bergh, Joeri van den, 1971-. Edition: 3rd ed.Publisher: New York : Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 PEL]
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How to write great copy : learn the unwritten rules of copywriting / Dominic Gettins.
by Gettins, Dominic | Gettins, Dominic. Unwritten Rules of Copywriting. Edition: 2nd ed.Publisher: London : Kogan Page, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.132 GET 2006]
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