Taylor's Library

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Environmental marketing management : meeting the green challenge / Ken Peattie

by Peattie, Ken.

Publisher: England : Pitman Pub., c1995Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PEA] (2).
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Marketing research : an applied orientation / Naresh K. Malhotra ... [et al.]

by Malhotra, Naresh K.

Publisher: Sydney : Prentice Hall of Australia, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAR] (1).
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Marketing / Eric N. Berkowitz ... [et al.]

by Berkowitz, Eric N.

Edition: 5th ed.Publisher: Boston, Mass. : Irwin/McGraw-Hill, 1997Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (1).
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Consumer behavior and marketing action / Henry Assael.

by Assael, Henry.

Edition: 6th ed.Publisher: Cincinnati, Ohio : South-Western College Pub., 1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 ASS] (3).
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What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn.

by Yohn, Denise Lee, 1967-.

Publisher: San Francisco, California : Jossey-Bass, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/27] (1).
Building an import/export business / Kenneth D. Weiss.

by Weiss, Kenneth D. (Kenneth Duane), 1940-.

Edition: Fourth editionPublisher: Hoboken, NJ : John Wiley & Sons, [2008]Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WEI 2008] (1).
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Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.

by Burnett, John | Moriarty, Sandra E. (Sandra Ernst).

Publisher: Upper Saddle River, N. J. : Prentice Hall, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BUR] (6).
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The marketing casebase : short examples of marketing practice / Brian MacNamee and Ray McDonnell.

by MacNamee, Brian, 1960- | McDonnell, Ray, 1962-.

Publisher: London ; New York : Routledge, 1995Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAC] (1).
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Principles of marketing / Philip Kotler ... [et al.].

by Kotler, Philip | Kotler, Philip. Principles of marketing, 7th ed.

Edition: European ed.Publisher: London ; New York : Prentice Hall, 1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PRI] (1).
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Market-led strategic change : transforming the process of going to market / Nigel Piercy.

by Piercy, Nigel [author.].

Edition: Fourth edition.Publisher: Amsterdam ; London : Butterworth-Heinemann, [2009]Copyright date: ©2009 Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PIE 2009] (2).
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Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec

by Barban, Arnold M | Cristol, Steven M [(j.a.)] | Kopec, Frank J [(j.a.)].

Edition: 3rd ed.Publisher: Lincolnwood, Ill. : NTC Business Books, c1993Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 BAR] (12).
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Let your customers do the talking : 301 + word-of-mouth marketing tactics guaranteed to boost profits / Michael E. Cafferky.

by Cafferky, Michael E.

Publisher: Chicago : Upstart Pub., 1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 CAF] (1).
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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 8th ed.Publisher: Mason : South-Western, Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 SHI 2010] (2).
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The marketing plan : a pictorial guide for managers / Malcolm H. B. McDonald & Peter Morris.

by McDonald, Malcolm | Morris, Peter.

Publisher: Oxford : Butterworth-Heinemann, 1987Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAC] (1).
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The marketing planning workbook : effective marketing for marketing managers / Sally Dibb, Lyndon Simkin and John Bradley.

by Dibb, Sally, 1963- | Bradley, John | Simkin, Lyndon, 1961-.

Publisher: London : Routledge, 1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 DIB] (1).
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Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.

by Pelsmacker, Patrick de, 1957- | Geuens, Maggie, 1969- | Bergh, Joeri van den, 1971-.

Edition: Fifth edition.Publisher: Harlow, England : Pearson, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 PEL 2013] (1).
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Marketing management / Russ Winer, Ravi Dhar.

by Winer, Russell S | Dhar, Ravi.

Edition: Fourth edition.Pearson new international edition.Publisher: Harlow, Essex : Pearson Education Limited, [2014]Copyright date: ©2014 Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WIN 2014] (1).
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