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Social media analytics : effective tools for building, intrepreting, and using metrics / Marshall Sponder.
by Sponder, Marshall. Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 SPO 2012]
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Internet marketing : integrating online and offline strategies / Mary Lou Roberts, Debra Zahay.
by Roberts, Mary Lou | Zahay, Debra L. Edition: 3rd ed.Publisher: Mason, OH : South-Western, Cengage Learning, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 ROB 2013]
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The tao of Twitter : changing your life and business 140 characters at a time / Mark Schaefer.
by Schaefer, Mark W. Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 SCH 2012]
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30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free / Susan Gunelius.
by Gunelius, Susan. Publisher: New York, NY : McGraw-Hill, c2011Other title: Thirty-minute social media marketing | Social media marketing.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 GUN 2011]
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Perspectives on social media marketing / Stephanie Agresta, B. Bonin Bough.
by Agresta, Stephanie | Bough, B. Bonin. Publisher: Boston, MA : Course Technology, Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 AGR 2011]
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The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave / James Amos, Jr., B. J. Emerson.
by Amos, James | Emerson, B. J. Publisher: New York, NY : McGraw-Hill, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 AMO 2013]
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New developments in online marketing / edited by Stephen Tagg, Alan Stevenson and Tiziano Vescovi.
by Tagg, Stephen | Stevenson, Alan | Vescovi, Tiziano. Publisher: London ; New York : [Helensburgh, Scotland] : Routledge ; Westburn Pub., 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 NEW 2012]
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Online consumer behavior : theory and research in social media, advertising, and e-tail / edited by Angeline G. Close.
by Close, Angeline. Publisher: New York : Routledge, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 381.142 ONL 2012]
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The ad-free brand : secrets to building successful brands in a digital world / Chris Grams.
by Grams, Chris. Publisher: Indianapolis, Ind. : QUE Pub., c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 GRA 2012]
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Internet marketing of tourism [electronic resource] / N.S. Bisht, Rakesh Belwal, Sweta Pande.
by Bisht, N. S | Belwal, Rakesh | Pande, Sweta. Publisher: Mumbai [India] : Himalaya Pub. House, 2010Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4/791]
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Small business smarts [electronic resource] : building buzz with social media / Steve O'Leary, Kim Sheehan, Sterling Lentz.
by O'Leary, Steve | Sheehan, Kim | Lentz, Sterling. Publisher: Santa Barbara, Calif. : Praeger, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Recommend this! : delivering digital experiences that people want to share / Jason Thibeault, Kirby Wadsworth.
by Thibeault, Jason | Wadsworth, Kirby. Publisher: Hoboken, New Jersey : John Wiley and Sons, [2014]Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 274]
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E-marketing / Judy Strauss, Raymond Frost.
by Strauss, Judy | Frost, Raymond, 1960-. Edition: Seventh edition.Publisher: Boston : Pearson, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 STR 2014]
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Localization strategies for global e-business [electronic resource] / Nitish Singh.
by Singh, Nitish. Publisher: Cambridge ; New York : Cambridge University Press, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Engagement marketing [electronic resource] : how small business wins in a socially connected world / Gail F. Goodman.
by Goodman, Gail F, 1960-. Publisher: Hoboken, N.J. : Wiley, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Marketing in the age of Google [electronic resource]: your online strategy IS your business strategy / Vanessa Fox.
by Fox, Vanessa, 1972-. Edition: Rev. and updatedPublisher: Hoboken, N.J. : Wiley, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Direct and digital marketing in practice / Brian Thomas, Matthew Housden.
by Thomas, Brian, 1938- | Housden, Matthew. Edition: 2nd ed.Publisher: London : A. & C. Black, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 THO 2011]
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Webinare, QR-Codes und LBS-Service [electronic resource] : neue Instrumente im Multimedia Marketing / Thomas Urban/Andreas M. Carjell.
by Urban, Thomas | Carjell, Andreas M. Publisher: Frankfurt am Main : Peter Lang, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.14/4]
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Groupon's biggest deal ever : the inside story of how one insane gamble, tons of unbelievable hype, and millions of wild deals made billions for one ballsy joker / Frank Sennett.
by Sennett, Frank. Edition: 1st ed.Publisher: New York : St. Martin's Press, 2012Availability: Items available for loan: Taylor's Library-TC
[Call number: 381.14206573 SEN 2012]
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Marketing automation for dummies [electronic resource] / by Mathew Sweezey.
by Sweezey, Mathew. Publisher: Hoboken : Wiley, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8 | 658.8/72 | 658.872]
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