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Social media analytics : effective tools for building, intrepreting, and using metrics / Marshall Sponder.

by Sponder, Marshall.

Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 SPO 2012] (1).
Internet marketing : integrating online and offline strategies / Mary Lou Roberts, Debra Zahay.

by Roberts, Mary Lou | Zahay, Debra L.

Edition: 3rd ed.Publisher: Mason, OH : South-Western, Cengage Learning, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 ROB 2013] (2).
The tao of Twitter : changing your life and business 140 characters at a time / Mark Schaefer.

by Schaefer, Mark W.

Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 SCH 2012] (1).
30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free / Susan Gunelius.

by Gunelius, Susan.

Publisher: New York, NY : McGraw-Hill, c2011Other title: Thirty-minute social media marketing | Social media marketing.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 GUN 2011] (1).
Perspectives on social media marketing / Stephanie Agresta, B. Bonin Bough.

by Agresta, Stephanie | Bough, B. Bonin.

Publisher: Boston, MA : Course Technology, Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 AGR 2011] (1).
The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave / James Amos, Jr., B. J. Emerson.

by Amos, James | Emerson, B. J.

Publisher: New York, NY : McGraw-Hill, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 AMO 2013] (1).
New developments in online marketing / edited by Stephen Tagg, Alan Stevenson and Tiziano Vescovi.

by Tagg, Stephen | Stevenson, Alan | Vescovi, Tiziano.

Publisher: London ; New York : [Helensburgh, Scotland] : Routledge ; Westburn Pub., 2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 NEW 2012] (1).
Online consumer behavior : theory and research in social media, advertising, and e-tail / edited by Angeline G. Close.

by Close, Angeline.

Publisher: New York : Routledge, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 381.142 ONL 2012] (1).
The ad-free brand : secrets to building successful brands in a digital world / Chris Grams.

by Grams, Chris.

Publisher: Indianapolis, Ind. : QUE Pub., c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 GRA 2012] (1).
Internet marketing of tourism [electronic resource] / N.S. Bisht, Rakesh Belwal, Sweta Pande.

by Bisht, N. S | Belwal, Rakesh | Pande, Sweta.

Publisher: Mumbai [India] : Himalaya Pub. House, 2010Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 338.4/791] (1).
Small business smarts [electronic resource] : building buzz with social media / Steve O'Leary, Kim Sheehan, Sterling Lentz.

by O'Leary, Steve | Sheehan, Kim | Lentz, Sterling.

Publisher: Santa Barbara, Calif. : Praeger, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/72] (1).
Recommend this! : delivering digital experiences that people want to share / Jason Thibeault, Kirby Wadsworth.

by Thibeault, Jason | Wadsworth, Kirby.

Publisher: Hoboken, New Jersey : John Wiley and Sons, [2014]Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 274] (1).
E-marketing / Judy Strauss, Raymond Frost.

by Strauss, Judy | Frost, Raymond, 1960-.

Edition: Seventh edition.Publisher: Boston : Pearson, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 STR 2014] (2).
Localization strategies for global e-business [electronic resource] / Nitish Singh.

by Singh, Nitish.

Publisher: Cambridge ; New York : Cambridge University Press, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/72] (1).
Engagement marketing [electronic resource] : how small business wins in a socially connected world / Gail F. Goodman.

by Goodman, Gail F, 1960-.

Publisher: Hoboken, N.J. : Wiley, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/72] (1).
Marketing in the age of Google [electronic resource]: your online strategy IS your business strategy / Vanessa Fox.

by Fox, Vanessa, 1972-.

Edition: Rev. and updatedPublisher: Hoboken, N.J. : Wiley, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/72] (1).
Direct and digital marketing in practice / Brian Thomas, Matthew Housden.

by Thomas, Brian, 1938- | Housden, Matthew.

Edition: 2nd ed.Publisher: London : A. & C. Black, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 THO 2011] (4).
Webinare, QR-Codes und LBS-Service [electronic resource] : neue Instrumente im Multimedia Marketing / Thomas Urban/Andreas M. Carjell.

by Urban, Thomas | Carjell, Andreas M.

Publisher: Frankfurt am Main : Peter Lang, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.14/4] (1).
Groupon's biggest deal ever : the inside story of how one insane gamble, tons of unbelievable hype, and millions of wild deals made billions for one ballsy joker / Frank Sennett.

by Sennett, Frank.

Edition: 1st ed.Publisher: New York : St. Martin's Press, 2012Availability: Items available for loan: Taylor's Library-TC [Call number: 381.14206573 SEN 2012] (2).
Marketing automation for dummies [electronic resource] / by Mathew Sweezey.

by Sweezey, Mathew.

Publisher: Hoboken : Wiley, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8 | 658.8/72 | 658.872] (1).