Taylor's Library

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Advanced methods of marketing research / edited by Richard P. Bagozzi

by Bagozzi, Richard P.

Publisher: Cambridge, Mass. : Blackwell Business, 1994Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ADV] (1).
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Passport GMID [electronic resource]

by Euromonitor International.

Publisher: London ; Chicago, IL : Euromonitor International, 2010-Other title: Euromonitor | GMID--Global market information database | Euromonitor GMID | Euromonitor international passport GMID.Availability: No items available
Contemporary marketing 2005 / Louis E. Boone, David L. Kurtz.

by Boone, Louis E | Kurtz, David L [(j.a)].

Publisher: Mason, OH : Thomson/South-Western, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BOO] (6).
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Marketing of tourism experiences / edited by Noel Scott, Eric Laws and Philipp Boksberger.

by Scott, Noel, 1958- | Laws, Eric, 1945- | Boksberger, Philipp.

Publisher: London ; New York : Routledge, 2012Availability: Items available for loan: Taylor's Library-TU [Call number: 338.47910688 MAR 2012] (1).
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Commitment-led marketing : the key to brand profits is in the customer's mind / Jan Hofmeyr and Butch Rice

by Hofmeyr, Jan H | Rice, Butch [(j.a)].

Publisher: Chichester, England : John Wiley, c2000Availability: Items available for loan: TC External Storage [Call number: 658.8342 HOF] (1).
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Hospitality and travel marketing / Alastair M. Morrison.

by Morrison, Alastair M.

Edition: 4th ed.Publisher: Clifton Park, N.Y. : Delmar/Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 647.94068 MOR 2010] (2).
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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr.... [et al.].

by Walker, Orville C.

Edition: 5th ed.Publisher: Boston : McGraw-Hill Irwin, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (8).
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International marketing and export management / Gerald Albaum, Edwin Duerr.

by Albaum, Gerald S | Duerr, Edwin.

Edition: Seventh edition.Publisher: Harlow : Financial Times Prentice Hall, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 ALB 2011] (10).
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Effective marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d'Amico

by Zikmund, William G | D'Amico, Michael [(j.a.)].

Edition: 3rd ed.Publisher: Australia : Cincinnati, Ohio : South-Western College Publishing, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ZIK] (1).
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The New York Times guide to marketing / [edited by] Jamie Murphy, Edward J. Forrest.

by Forrest, Edward | Murphy, Jamie, 1950-.

Publisher: Cincinnati, Ohio : South-Western College Publishing, [2001]Copyright date: ©2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 NEW 2001] (2).
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Trade show and event marketing : plan, promote & profit / Ruth P. Stevens.

by Stevens, Ruth P.

Publisher: New York : Thomson , c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.87 STE] (1).
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Economy hotels in China : a glocalized innovative hospitality sector / Songshan (Sam) Huang and Xuhua (Michael) Sun.

by Huang, Songshan [author.] | Sun, Xuhua [author.].

Publisher: London ; New York : Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: Taylor's Library-TU [Call number: 338.47910951 HUA 2017] (1).
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