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How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer ; foreword by Gert Kerkstoel.
by Bergh, Joeri van den, 1971- | Behrer, Mattias. Publisher: London ; Philadelphia : Kogan Page, [2011]Copyright date: ©2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 BER 2011]
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Marketing hotels and restaurants into the 90s: a systematic approach to increasing sales/ Melvyn Greene.
by Greene, Melvyn. Edition: 2nd ed.Publisher: London: Heinemann, 1987Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 GRE]
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Hotel and food service marketing : a managerial approach / Francis Buttle.
by Buttle, Francis. Publisher: London ; Cassell, c1986Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 BUT]
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Marketing in a small business : Hotel and catering EDC. Publisher: London : National Economic Development Office, [1969.]Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.94068 MAR]
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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
by Lehmann, Donald R | Winer, Russell S. Edition: Seventh edition.Publisher: Boston : McGraw-Hill Irwin, [2008]Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 LEH]
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Business marketing : an Asian perspective / Lau Geok Theng.
by Lau, Geok Theng, 1955-. Publisher: Singapore : McGraw-Hill Education (Asia), c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80095 LAU 2007]
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The new rules of green marketing : strategies, tools, and inspiration for sustainable branding / Jacquelyn A. Ottman.
by Ottman, Jacquelyn A. Publisher: Sheffield [England] : Greenleaf Publishing, [2011]Copyright date: ©2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 OTT 2011]
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Handling, transportation and storage of fruits and vegetables / Lloyd A. Ryall, Werner J. Lipton.
by Ryall, A. Lloyd, 1904- | Lipton, Werner J, 1928-. Edition: 1st ed.Publisher: Connecticut : AVI Publishing, 1983Availability: Items available for loan: Taylor's Library-TU
[Call number: 634.046 RYA]
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Hotel and catering sales promotion/ Derek Taylor.
by Taylor, Derek. Publisher: London: Iliffe Books, 1964Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 DER]
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Event management in leisure and tourism / David C. Watt.
by Watt, David C, 1951-. Publisher: Harlow, Essex, England ; New York : Addison Wesley Longman, 1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.9191 WAT]
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Marketing in travel and tourism / Victor T.C. Middleton.
by Middleton, Victor T. C. Edition: 2nd ed.Publisher: Oxford ; Boston : Butterworth-Heinemann, 1994Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 MID]
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Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal
by Temporal, Paul. Edition: Rev. edPublisher: Singapore : John Wiley, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827095 TEM]
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How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison.
by Aitchison, Jim. Publisher: Singapore : J. Wiley, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1095 AIT]
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Hotel and catering sales : a complete guide / Derek Taylor.
by Taylor, Derek. Publisher: Oxford : Heinemann professional, 1988Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 TAY]
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Marketing for tourism / J.C. Holloway, R.V. Plant.
by Holloway, J. Christopher | Plant, R. V. (Ronald V.). Edition: 2nd ed.Publisher: London : Pitman, 1992Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.47910688 HOL]
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Marketing research for beginners : a practical handbook / Khoo Hong Meng.
by Khoo, Hong Meng, 1963-. Publisher: Singapore : Cengage Learning Asia, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 KHO 2012]
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Festival and special event management / Ian McDonnell, Johnny Allen, William O'Toole.
by McDonnell, Ian | Allen, Johnny | O'Toole, William. Publisher: Brisbane ; New York : Wiley, 1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 394.26068 MCD]
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