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Social media for progressive public relations / edited by Outi Niininen.
by Niininen, Outi [editor.]. Publisher: London ; New York : Routledge, Taylor & Francis Group, 2023Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.202854678 SOC 2023]
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The creative brief blueprint : crafting strategy that generates more effective advertising / Kevin McTigue, Derek D. Rucker.
by McTigue, Kevin [author.] | Rucker, Derek D, 1977- [author.]. Publisher: Pennsauken : BookBaby, 2021Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.1 MAC 2021]
(1).
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Paid attention : innovative advertising for a digital world / Faris Yakob.
by Yakob, Faris [author.]. Edition: Second edition.Publisher: New York : Kogan Page, [2022]Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.1 YAK 2022]
(1).
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Writing for public relations and strategic communication / William Thompson, Nicholas Browning.
by Thompson, William, 1955- [author.] | Browning, Nicholas [author.]. Publisher: San Diego : Cognella, [2022]Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.2 THO 2022]
(1).
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Principles of marketing.
by Kotler, Philip [author.] | Armstrong, Gary (Gary M.) [author.] | Balasubramanian, Sridhar [author] | Kotler, Philip. Principles of marketing. Edition: Nineteenth edition / Philip Kotler, Gary Armstrong, Sridhar Balasubramanian.Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2024]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2024]
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Overview to food marketing / [John L. Stanton ; Ernest Baskin].
by Stanton, John L [author.] | Baskin, Ernest [author.]. Publisher: Coppell, TX : [publisher not identified], 2023Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4766400973 STA 2023]
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Marketing for hospitality and tourism.
by Kotler, Philip [author.] | Bowen, John (John T.), 1948- [author.] | Baloglu, Seyhmus [author.] | Morosan, Cristian [author.] | Kotler, Philip. Marketing for hospitality and tourism. Edition: Eighth edition / Philip Kotler, John T. Bowen, Seyhmus Baloglu ; contributions by Cristian Morosan.Global edition.Publisher: Harlow, England : Pearson Education Limited, [2022]Copyright date: ©2022Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 KOT 2022]
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Principles of marketing for a digital age / Tracy L. Tuten.
by Tuten, Tracy L, 1967- [author.]. Edition: 2nd edition.Publisher: Los Angeles : SAGE, [2024]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 TUT 2024]
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Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.
by Kingsnorth, Simon [author.]. Edition: Third edition.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Brand storytelling : integrated marketing communication for the digital media landscape / Keith A. Quesenberry, Michael K. Coolsen.
by Quesenberry, Keith A, 1971- [author.] | Coolsen, Michael K. Publisher: Lanham : Rowman & Littlefield Publishers, Incorporated, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
(1).
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Strategic integrated marketing communications / Larry Percy.
by Percy, Larry [author.]. Edition: Fourth edition.Publisher: London ; New York, New York : Routledge, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.802]
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Integrated marketing communications / Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Bill Chitty, J. Craig Andrews, Terence A. Shimp.
by Luck, Edwina [author.] | Barker, Nigel [author.] | Sassenberg, Anne-Marie [author.] | Chitty, William [author.] | Andrews, J. Craig [author.] | Shimp, Terence A [author.]. Edition: 6th edition Asia-Pacific edition.Publisher: South Melbourne, Victoria : Cengage Learning Australia Pty Limited, [2021]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.802]
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Digital marketing fundamentals / Marjolein Visser, Berend Sikkenga, Mike Berry.
by Visser, Marjolein [author.]. Edition: Second edition.Publisher: Groningen : Noordhoff, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Kotler marketing strategy in the digital age / Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao, KMG China ; translated by Yuheng Zhang.
by Cao, Tiger [author.] | Kotler, Milton [author.] | Wang, Sam [author.] | Qiao, Collen [author.] | Zhang, Yuheng (Translator) [translator.]. Publisher: Singapore ; Hackensack, NJ : World Scientific Publishing Co. Pte. Ltd., 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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eMarketing : digital marketing strategy / Raymond Frost, Alexa K. Fox and Terry M. Daugherty.
by Frost, Raymond, 1960- [author.] | Fox, Alexa K [author.] | Daugherty, Terry, 1971- [author.] | Strauss, Judy. E-marketing. Edition: Ninth edition.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2023Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 STR 2023]
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Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.
by Chaffey, Dave, 1963- [author.] | Smith, P. R. (Paul Russell), 1957- [author.]. Edition: Sixth edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2023Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 CHA 2023]
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Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze [and three others].
by Heinze, Aleksej [editor.]. Edition: Second edition.Publisher: London ; New York, New York : Routledge, [2020]Copyright date: 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.872]
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The Routledge handbook of destination marketing / edited by Dogan Gursoy and Christina G. Chi.
by Chi, Christina G [editor.] | Gursoy, Dogan [editor.]. Edition: First edition.Publisher: London : Taylor and Francis, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Advertising, promotion, and other aspects of integrated marketing communications.
by Andrews, J. Craig [author.] | Shimp, Terence A [author.]. Edition: 10th edition / J. Craig Andrews, Terence A. Shimp.Publisher: Boston, MA : Cengage, 2018Availability: No items available
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Export management and compliance program : complete self-assessment guide. Edition: 2020 edition.Publisher: [South Pine Road Brendale, Qld] : The Art of Service, [2023]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 EXP 2023]
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