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Social media for progressive public relations / edited by Outi Niininen.

by Niininen, Outi [editor.].

Publisher: London ; New York : Routledge, Taylor & Francis Group, 2023Availability: Items available for loan: Taylor's Library-TC [Call number: 659.202854678 SOC 2023] (1).
The creative brief blueprint : crafting strategy that generates more effective advertising / Kevin McTigue, Derek D. Rucker.

by McTigue, Kevin [author.] | Rucker, Derek D, 1977- [author.].

Publisher: Pennsauken : BookBaby, 2021Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 MAC 2021] (1).
Paid attention : innovative advertising for a digital world / Faris Yakob.

by Yakob, Faris [author.].

Edition: Second edition.Publisher: New York : Kogan Page, [2022]Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 YAK 2022] (1).
Writing for public relations and strategic communication / William Thompson, Nicholas Browning.

by Thompson, William, 1955- [author.] | Browning, Nicholas [author.].

Publisher: San Diego : Cognella, [2022]Availability: Items available for loan: Taylor's Library-TC [Call number: 659.2 THO 2022] (1).
Principles of marketing.

by Kotler, Philip [author.] | Armstrong, Gary (Gary M.) [author.] | Balasubramanian, Sridhar [author] | Kotler, Philip. Principles of marketing.

Edition: Nineteenth edition / Philip Kotler, Gary Armstrong, Sridhar Balasubramanian.Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2024]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2024] (3).
Overview to food marketing / [John L. Stanton ; Ernest Baskin].

by Stanton, John L [author.] | Baskin, Ernest [author.].

Publisher: Coppell, TX : [publisher not identified], 2023Availability: Items available for loan: Taylor's Library-TU [Call number: 338.4766400973 STA 2023] (2).
Marketing for hospitality and tourism.

by Kotler, Philip [author.] | Bowen, John (John T.), 1948- [author.] | Baloglu, Seyhmus [author.] | Morosan, Cristian [author.] | Kotler, Philip. Marketing for hospitality and tourism.

Edition: Eighth edition / Philip Kotler, John T. Bowen, Seyhmus Baloglu ; contributions by Cristian Morosan.Global edition.Publisher: Harlow, England : Pearson Education Limited, [2022]Copyright date: ©2022Availability: Items available for loan: Taylor's Library-TU [Call number: 647.940688 KOT 2022] (3).
Principles of marketing for a digital age / Tracy L. Tuten.

by Tuten, Tracy L, 1967- [author.].

Edition: 2nd edition.Publisher: Los Angeles : SAGE, [2024]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 TUT 2024] (2).
Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.

by Kingsnorth, Simon [author.].

Edition: Third edition.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Brand storytelling : integrated marketing communication for the digital media landscape / Keith A. Quesenberry, Michael K. Coolsen.

by Quesenberry, Keith A, 1971- [author.] | Coolsen, Michael K.

Publisher: Lanham : Rowman & Littlefield Publishers, Incorporated, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).
Strategic integrated marketing communications / Larry Percy.

by Percy, Larry [author.].

Edition: Fourth edition.Publisher: London ; New York, New York : Routledge, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.802] (1).
Integrated marketing communications / Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Bill Chitty, J. Craig Andrews, Terence A. Shimp.

by Luck, Edwina [author.] | Barker, Nigel [author.] | Sassenberg, Anne-Marie [author.] | Chitty, William [author.] | Andrews, J. Craig [author.] | Shimp, Terence A [author.].

Edition: 6th edition Asia-Pacific edition.Publisher: South Melbourne, Victoria : Cengage Learning Australia Pty Limited, [2021]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.802] (1).
Digital marketing fundamentals / Marjolein Visser, Berend Sikkenga, Mike Berry.

by Visser, Marjolein [author.].

Edition: Second edition.Publisher: Groningen : Noordhoff, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
Kotler marketing strategy in the digital age / Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao, KMG China ; translated by Yuheng Zhang.

by Cao, Tiger [author.] | Kotler, Milton [author.] | Wang, Sam [author.] | Qiao, Collen [author.] | Zhang, Yuheng (Translator) [translator.].

Publisher: Singapore ; Hackensack, NJ : World Scientific Publishing Co. Pte. Ltd., 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
eMarketing : digital marketing strategy / Raymond Frost, Alexa K. Fox and Terry M. Daugherty.

by Frost, Raymond, 1960- [author.] | Fox, Alexa K [author.] | Daugherty, Terry, 1971- [author.] | Strauss, Judy. E-marketing.

Edition: Ninth edition.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2023Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 STR 2023] (1).
Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.

by Chaffey, Dave, 1963- [author.] | Smith, P. R. (Paul Russell), 1957- [author.].

Edition: Sixth edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2023Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 CHA 2023] (1).
Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze [and three others].

by Heinze, Aleksej [editor.].

Edition: Second edition.Publisher: London ; New York, New York : Routledge, [2020]Copyright date: 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.872] (1).
The Routledge handbook of destination marketing / edited by Dogan Gursoy and Christina G. Chi.

by Chi, Christina G [editor.] | Gursoy, Dogan [editor.].

Edition: First edition.Publisher: London : Taylor and Francis, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Advertising, promotion, and other aspects of integrated marketing communications.

by Andrews, J. Craig [author.] | Shimp, Terence A [author.].

Edition: 10th edition / J. Craig Andrews, Terence A. Shimp.Publisher: Boston, MA : Cengage, 2018Availability: No items available
Export management and compliance program : complete self-assessment guide.

Edition: 2020 edition.Publisher: [South Pine Road Brendale, Qld] : The Art of Service, [2023]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 EXP 2023] (2).