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How cool brands stay hot : branding to Generation Y and Z / Joeri Van den Bergh and Mattias Behrer.
by Bergh, Joeri van den, 1971- [author.] | Behrer, Mattias [author.]. Edition: 3rd edition.Publisher: London ; Philadelphia : Kogan Page, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Consumer behavior / Wayne D. Hoyer, University of Texas, Austin, Deborah J. MacInnis, University of Southern California, Rik Pieters, Tilburg University.
by Hoyer, Wayne D [author.] | MacInnis, Deborah J [author.] | Pieters, Rik [author.]. Edition: Seventh edition.Publisher: Australia : Cengage Learning, [2018]Copyright date: 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Consumer behavior : building marketing strategy / David Mothersbaugh, Susan Bardi Kleiser, and Delbert Hawkins.
by Mothersbaugh, David L [author.] | Kleiser, Susan Bardi [author.] | Hawkins, Delbert [author.]. Publisher: New York, NY : McGraw-Hill US Higher Ed ISE, [2023]Copyright date: ©2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Consumer behavior / Leon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey.
by Schiffman, Leon G [author.] | Wisenblit, Joseph [author.]. Edition: Twelfth edition.Global edition.Publisher: Harlow : Pearson Education Limited, [2019]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/342]
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Measuring consumer behavior in hospitality for enhanced decision making / edited by C�elia M.Q. Ramos, Carlos Manuel Ramos Sousa, Nelson Manuel da Silva deMatos, Rashed Isam Ashqar.
by Ramos, C�elia M. Q [editor.] | Sousa, Carlos Manuel Ramos, 1965- [editor.] | Silva deMatos, Nelson Manuel da [editor.] | Ashqar, Rashed Isam [editor. ] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/342]
(1).
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Applications of neuromarketing in the metaverse / edited by Monika Gupta, Kumar Shalender, Babita Singla, Nripendra Singh.
by Gupta, Monika [editor.] | Shalender, Kumar, 1984- [editor.] | Singla, Babita, 1988- [editor.] | Singh, Nripendra, 1975- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8001/9]
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