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Marketing on the Internet [electronic resource] : seven steps to building the Internet into your business / Jan Zimmerman.
by Zimmerman, Jan | ebrary, Inc. Edition: 6th ed.Publisher: Gulf Breeze, Fla. : Maximums Press, c2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/4]
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Breaking up America [electronic resource] : advertisers and the new media world / Joseph Turow.
by Turow, Joseph | ebrary, Inc. Publisher: Chicago : University of Chicago Press, 1997Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 659.1/042]
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What sticks [electronic resource] / Rex Briggs, Greg Stuart.
by Briggs, Rex, 1971- | Stuart, Greg, 1959- | ebrary, Inc. Publisher: Chicago : Kaplan Pub., c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/4]
(1).
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Mediaspeak [electronic resource] : three American voices / Roy F. Fox.
by Fox, Roy F | ebrary, Inc. Publisher: Westport, Conn. : Praeger, c2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 302.23]
(1).
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Advertising in the digital age [videorecording] / director, Wes Halula ; producers-writers, Jenica Halula, Wes Halula, Daniel W. Long.
by Ceci, Jennifer | Halula, Jenica | Halula, Wes, 1971- | Long, Daniel W. Publisher: [Owatonna, Minn.] : Learning ZoneXpress, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ADV 2012]
(1).
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Manager's guide to marketing, advertising, and publicity / Barry Callen.
by Callen, Barry. Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 CAL 2010]
(1).
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In search of the obvious [electronic resource] : the antidote for today's marketing mess / Jack Trout.
by Trout, Jack | ebrary, Inc. Publisher: Hoboken, N.J. : John Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8]
(1).
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One-to-one web marketing [electronic resource] : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel.
by Allen, Cliff, 1948- | Kania, Deborah, 1963- | Yaeckel, Beth | Allen, Cliff, 1948-. Internet world guide to one-to-one Web marketing | ebrary, Inc. Edition: 2nd ed.Publisher: New York : John Wiley, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/4]
(1).
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Public communication campaigns / editors, Ronald E. Rice, Charles K. Atkin.
by Rice, Ronald E | Atkin, Charles K. Edition: Fourth edition.Publisher: Thousand Oaks, Calif. : SAGE, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 659 PUB 2013]
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Decoding advertisements : ideology and meaning in advertising / [by] Judith Williamson.
by Williamson, Judith, 1954-. Publisher: London ; New York : Marion Boyars, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1042 WIL]
(2).
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Regulating tobacco [electronic resource] / edited by Robert L. Rabin & Stephen D. Sugarman.
by Rabin, Robert L | Sugarman, Stephen D | ebrary, Inc. Publisher: Oxford ; New York : Oxford University Press, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 362.29/66/0973]
(1).
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Advertising and identity in Europe [electronic resource] : the I of the beholder / edited by Jackie Cannon, Patricia Anne Odber de Baubeta, Robin Warner.
by Cannon, Jackie | Baubeta, Patricia Anne Odber de, 1953- | Warner, Ian Robin, 1940- | ebrary, Inc. Publisher: Bristol ; Portland, OR : Intellect, 2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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The 30-second storyteller [electronic resource] : the art and business of directing commercials / Thomas Richter.
by Richter, Thomas | ebrary, Inc. Publisher: Boston, MA : Thomson Course Technology PTR, c2007Other title: Thirty-second storyteller : the art and business of directing commercials.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 659.14/3]
(1).
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Advertising, the media and globalisation [electronic resource] : a world in motion / John Sinclair.
by Sinclair, John, 1944-. Publisher: Abingdon, Oxon ; New York : Routledge, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1]
(1).
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The discourse of classified advertising [electronic resource] : exploring the nature of linguistic simplicity / Paul Bruthiaux.
by Bruthiaux, Paul | ebrary, Inc. Publisher: New York : Oxford University Press, 1996Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 659.13/2]
(1).
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Advergaming developer's guide [electronic resource] : using Macromedia Flash MX 2004 and Director MX / Rod Afshar, Duke Banerjee, Clifford Jones.
by Afshar, Rod, 1984- | Banerjee, Duke, 1979- | Jones, Clifford, 1982- | ebrary, Inc. Publisher: Hingham, Mass. : Charles River Media, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 794.8/0285]
(1).
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Creative Strategy in Advertising / Bonnie L. Drewniany and A. Jerome Jewler
by Drewniany, Bonnie L | Jewler, A. Jerome. Edition: 9th ed. , Int. Student Ed.Publisher: Boston, MA : Thomson Wadsworth, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.132 DRE]
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