Taylor's Library

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Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Edition: 2nd ed.Publisher: Cincinnati, Ohio : South-Western College Pub c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 OGU] (1).
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Contemporary advertising / William F. Arens

by Arens, William F.

Edition: 7th ed., Int ed.Publisher: Boston, [Mass.] : Irwin/McGraw-Hill, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ARE] (1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A [(j.a.)].

Edition: 5th ed., Int ed.Publisher: Boston, Mass : Irwin/McGraw-Hill, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (1).
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Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane

by Russell, J. Thomas, 1941- | Lane, W. Ronald, 1940- [(j.a.)].

Edition: 14th ed., Int ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 RUS] (2).
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Advertising, marketing and PR / by Karen Holmes

by Holmes, Karen.

Publisher: London : The Industrial Society, 2000Availability: Items available for loan: Taylor's Library-TC [Call number: 659.023 HOL] (1).
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Behind powerful brands : from strategy to campaign / John Philip Jones.

by Jones, John Phillip.

Publisher: New Delhi : Tata McGraw-Hill Pub. Co., c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 JON] (1).
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

by Clow, Kenneth E | Baack, Donald [(j.a.)].

Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 CLO] (1).
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Advertising by design : generating and designing creative ideas across media / Robin Landa.

by Landa, Robin [author.].

Edition: 4th edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2022]Availability: Items available for reference: Taylor's Library-TC [Call number: 659.1 LAN 2022] (1). Checked out (1).
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Advertising creative : strategy, copy, design.

by Altstiel, Tom [author.] | Grow, Jean [author.] | Jennings, Marcel [author.].

Edition: Fifth edition / Tom Altstiel, Jean M. Grow, Marcel Jennings.International student edition.Publisher: Thousand Oaks, California : SAGE Publications, Inc., [2020]Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 ALT 2020] (1).
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Persuasive copywriting : cut through the noise and communicate with impact / Andy Maslen.

by Maslen, Andy [author.].

Edition: Second edition.Publisher: London : KoganPage, 2019Availability: Items available for loan: Taylor's Library-TC [Call number: 659.132 MAS 2019] (1).
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The creative copywriter's companion : one of America's most award-winning copywriters explains how to write great creative copy : covers all traditional and digital media / Tom Attea.

by Attea, Tom, 1941- [author.].

Publisher: [United States] : Really Helpful Books, [2018]Availability: Items available for loan: Taylor's Library-TC [Call number: 659.132 ATT 2018] (1).
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Copywriting strategies : a no-nonsense guide to writing persuasive copy for your business / Nicki Krawczyk.

by Krawczyk, Nicki [author.].

Publisher: Emeryville, California : Rockridge Press, [2022]Availability: Items available for loan: Taylor's Library-TC [Call number: 659.132 KRA 2022] (1).
The creative brief blueprint : crafting strategy that generates more effective advertising / Kevin McTigue, Derek D. Rucker.

by McTigue, Kevin [author.] | Rucker, Derek D, 1977- [author.].

Publisher: Pennsauken : BookBaby, 2021Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 MAC 2021] (1).
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Paid attention : innovative advertising for a digital world / Faris Yakob.

by Yakob, Faris [author.].

Edition: Second edition.Publisher: New York : Kogan Page, [2022]Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 YAK 2022] (1).
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Advertising creative : strategy, copy, design.

by Altstiel, Tom [author.] | Grow, Jean [author.] | Augustine, Dan [author.] | Jennings, Marcel [author.] | Altstiel, Tom. Advertising creative.

Edition: Sixth edition / Tom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins.Publisher: Los Angeles : SAGE Publications, Inc., [2023]Copyright date: ©2023Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 ALT 2023] (2).
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